Communications Leader, Analyst Relations
Company: IBM Computing
Location: Minneapolis
Posted on: February 25, 2021
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Job Description:
IBM Communications Leader, Analyst Relations in Minneapolis ,
Minnesota Introduction Uncover and transform insights into creative
experiences that matter to your customers. Make every touchpoint an
opportunity to engage. As a Marketing Professional at IBM, you will
create stories that cut through noise and have an impact on your
audience. IBM is trailblazing the Agile Marketing approach,
allowing you to work with speed, adaptability and creativity to
uncover insights and deliver experiences that matter to your
customers. Your Role and Responsibilities Based: North Castle, NY;
Cambridge, MA; Austin, TX; RTP, NC IBM Analyst Relations (AR) is at
the nexus of IBM technology and business strategies. Our team plays
a critical, cross-functional role working with experts at many
different levels of the organization across offering management,
marketing and communications. We build strong relationships with
industry analysts and influencers to gain insight to inform IBM's
strategy, build exposure for IBM's offerings, and position IBM to
solve client's most critical needs. The AR Communications Lead will
transform AR Communications both internally and externally to
support and accelerate AR's value and ensure our function and
stakeholders understand, support, and are passionate about our
strategy. The candidate will advance the AR communications mission
by building on the existing strategic communications management
system and developing a structured process focused on establishing
and elevating the AR brand with key executive stakeholders. The
candidate will oversee all AR communications and content creation
and define the team's approach to executive reporting. The target
candidates will have: Excellent content creation writing, editing,
and organizational skills Great communication skills, more
importantly you know when to listen and when to lead The ability to
partner with your AR teammates in Comms, Marketing, and OM to
convey AR-driven outcomes Expert project and program management
skills, you keep our team organized, providing clarity on
responsibilities, timelines, and intended outcomes Well-versed in
social media and other digital marketing tools, metrics driven Be
able to spot the hidden-gems, polish them, and extract maximum
value Strong attention to detail, you chase tasks until completion
and always follow-up Naturally proactive, you know the needs of the
team and jump-in before anyone needs to ask Relentless hustle for
building and protecting the perception of IBM Analyst Relations A
desire to grow in the Analyst Relations profession and learn from
the industry's best talent An independent self-starter, who can
deal with change and ambiguity, an agile thinker who prioritize and
manage multiple projects effectively Experience working with
Gartner and other top industry analyst firms, independent analysts
or media Desire to build effective and efficient communication
processes Ability to adapt to a fast-paced environment, results
focused culture, and ever-evolving role Experience with Adobe suite
of products a plus Experience working with content management
systems or ability and desire to learn required platforms
RESPONSIBILITIES Strategic liaison across IBM teams, including PR,
Internal Communications, Marketing, Offering Management, MD&I,
Sales, Finance - - ability to interact with C-level community
Editor in Chief of internal AR site Develop and manage sales
enablement resources that arm sellers with analyst points of view,
assets, and value of AR Assist in research, writing, and editing
material, reports, articles to be published on behalf of AR
business units Own the planning and coordination of internal
communications Manage and maintain IBM Internal and External
communities, ensuring these portals are frequently refreshed with
relevant and informative content Synthesize corporate
announcements, leverage existing internal communications, and build
easily consumable deliverables for analyst consumption Provide
strong project management and communication/storytelling skills
Adopt and ensure communications tools and methodologies are
leveraged consistently across AR Collaborate with AR BU teams
regularly to understand their communications strategies, make
recommendations on best practices, branding, approach, etc
Establish, grow, and expand the AR content and communications
discipline and build strong external and internal community
engagement Required Technical and Professional Expertise 5+ years
professional experience in communications, analyst relations,
content/product marketing or related fields Experience working in a
large enterprise technology and services company Experience working
with digital content creation tools, such CMS and Adobe suite of
products Preferred Technical and Professional Expertise 10+ years
professional experience in communications, analyst relations,
content/product marketing or related fields PMP or another Project
Management Certification a plus About Business Unit IBM Corporate
Headquarters (CHQ) team represents a variety of functions such as
marketing, finance, legal, operations, HR, and more, all working
together to solve some of the world's most complex problems, help
our clients achieve success and build collaborative work
environments for IBMers. Your Life @ IBM What matters to you when
you're looking for your next career challenge? Maybe you want to
get involved in work that really changes the world? What about
somewhere with incredible and diverse career and development
opportunities - where you can truly discover your passion? Are you
looking for a culture of openness, collaboration and trust - where
everyone has a voice? What about all of these? If so, then IBM
could be your next career challenge. Join us, not to do something
better, but to attempt things you never thought possible. About IBM
IBM's greatest invention is the IBMer. We believe that progress is
made through progressive thinking, progressive leadership,
progressive policy and progressive action. IBMers believe that the
application of intelligence, reason and science can improve
business, society and the human condition. Restlessly reinventing
since 1911, we are the largest technology and consulting employer
in the world, with more than 380,000 IBMers serving clients in 170
countries. Location Statement For additional information about
location requirements, please discuss with the recruiter following
submission of your application. IBM intends this job to be
performed entirely outside of Colorado. IBM is committed to
creating a diverse environment and is proud to be an equal
opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, gender, gender identity or expression, sexual
orientation, national origin, genetics, pregnancy, disability, age,
veteran status, or other characteristics. IBM is also committed to
compliance with all fair employment practices regarding citizenship
and immigration status.
Keywords: IBM Computing, Minneapolis , Communications Leader, Analyst Relations, Professions , Minneapolis, Minnesota
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