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Manager, Public Relations - Health Care

Company: RELX Group
Location: Minneapolis
Posted on: June 13, 2021

Job Description:

Manager, Public Relations - Healthcare

Are you a media savvy, experienced communicator who likes taking new innovations and messages to market to build brand awareness and audience engagement? If so, we invite you to join the Health Care business of LexisNexis Risk Solutions and jump in to your next opportunity with a high-growth, healthcare technology business that sets the standard for applying Big Data analytics and AI/ML across healthcare to help all stakeholders improve the quality and cost of care they deliver.

The Manager, Public Relations will create and maintain a favorable public image for our business by amplifying marketing messages, highlighting company accomplishments and using thought leadership to expand our share-of-voice.

Responsibilities:

  • Responsibility for all public relations activities that promote a professional, innovative and authoritative image for the Health Care business
  • Develop a marketing communications plan (media, PR, analysts, etc.) including strategy, goals, budget and tactics
  • Work with Marketing team and media agencies to develop and roll out messaging platform to amplify integrated marketing campaign messages for the business.
  • Leverage existing relationships with media, analysts, thought-leaders and/or influencers; continuously cultivate new contacts within business and industry media
  • Create content for press releases, byline articles and keynote presentations, using knowledge of business solutions, industry needs and topical trends
  • Manage editorial calendar and manage the internal SME plan including selection criteria, role expectations and measurement of results
  • Coordinate with industry analysts for briefings and inquiries to support marketing strategy
  • Coordinate pitches for agencies and byline article development, curating content when needed
  • Coordinate executive/spokesperson media training
  • Establish PR programs that address and engage target influencers and audiences that align with marketing strategy
  • Develop crisis management communication plan to implement and execute as needed
  • Manage press release development and distribution, supporting SME interview preparation and scheduling/logistics coordination
  • Oversee the creation and implementation of a standardized PR media tool kit
  • Coordinate agencies to deliver announcements and manage outreach to reporters and analysts
  • Create metrics dashboard to track and report on media placements, tone of coverage, competitive analysis, etc
  • Identify and submit for industry awards (for company, individual, solutions, technology, etc) including, gathering content, materials for competitions, completing submissions, notifying internal stakeholders and determine channels for promotion
  • Manage budgets and outside agencies, freelancers, vendors and other third parties as needed
  • Responsible for relevant content on risk.lexisnexis.com for Health Care including "In The News", "Speakers Bureau", "Press Release" and "Executive Leadership" sections of the site
  • Maintain and adhere to PR best practices
  • Support other company-wide efforts as required
  • Other projects and internal communication initiatives as assigned

Qualifications

  • A bachelor's degree in business, marketing, communications or a related field. 7+ yrs related experience.
  • Experience with B2B PR programs/messaging in a healthcare environment (payer, provider, pharmacy or life sciences). Specific experience marketing healthcare IT solutions advantageous
  • Demonstrated success developing and managing programs and relationships with marketing teams, internal and external SMEs, PR agencies, media, industry analyst firms (e.g. Gartner, IDC, etc)
  • Results-focused approach
  • Demonstrated experience and success in B2B external communications working with media, digital (including social media), print, and vendor analyst relations programs
  • Strong relationships with both local and national business and industry media outlets
  • Professionalism to deal with confidential and sensitive business questions and issues
  • Proven experience of working with multiple stakeholders across an organization - particularly senior leadership - to achieve goals
  • Track-record of success in an environment where change is constant; fast paced and often with strict deadlines
  • Expertise crafting and editing messaging content (short form or long form)
  • Proven ability to manage multiple priorities and projects in a deadline driven atmosphere
  • Experience supporting integrated marketing programs
  • Exceptional writing, editing and communication skills
  • History of collaborative, collegial working relationships, preferably in a matrix model

Geographic preferences: Atlanta, Minneapolis, Boca Raton, Philadelphia, King of Prussia (PA), Dayton (OH)

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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Keywords: RELX Group, Minneapolis , Manager, Public Relations - Health Care, Other , Minneapolis, Minnesota

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