Digital Strategist, Client Strategy & Services
Company: Bold Orange
Location: Minneapolis
Posted on: February 25, 2021
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Job Description:
About Bold Orange:Bold Orange is a customer experience company.
We believe authentic human connections are the single most
important driver of business and societal progress. We exist to
create these connections across the customer lifecycle, from
acquisition to engagement to retention. Our culture is one of
curiosity, collaboration, proactivity and always bringing the
outside perspective to our customers.Position Summary: The client
strategy position will play a critical role in delivering excellent
strategies and work for our clients. Your role will be to
understand the business objectives of the client and work closely
with the Director in the development of the strategies that we
recommend for them. From there, you will lead the delivery of the
execution plan which includes leading the Bold Orange delivery
teams in bringing the plan to life and to market.As part of the day
to day, you'll be working directly with various client roles, as
well as internally with the Bold Orange team members. You'll be
expected to work with product, sales, marketing, analytics,
operations, technology and creative teams to complete deliverables.
You'll be responsible for guiding the strategy and creating the
briefs needed to guide the work.--You will be the point person for
working directly with the clients and answering the internal
questions needed to deliver the work. Throughout projects, you will
support and present work to the clients.--In addition, you will
partner closely with Project Management to ensure timing
expectations are clear and work is being completed on time.For Bold
Orange, you'll be responsible for driving top ratings in client
satisfaction by delivering flawlessly and establishing Bold Orange
as a critical partner. This role is focused on supporting organic
growth within existing accounts.Lastly, we want to see your
curiosity come to life at Bold Orange. Our mantra is to Stay
Curious, Stay Bold, and Stay Brave. We love talent who has a
passion for life and digs in to make every moment matter.Position
Duties and Responsibilities:* Work closely with Client Directors to
develop and deliver recommended strategies related to solving
business problems.* Provide thought leadership, particularly in the
area of technology usage, tool assessments, and optimization
opportunities, to both clients as well as to the broader Bold
Orange team on an ongoing basis.* Identify technology solutions
that will enable and advance client's key business strategies.*
Lead the delivery teams by working closely with project managers,
technology, analytics, creative and operational teams, reviewing
and providing feedback on deliverables.* Participate in identifying
solutions across channels including email, website, mobile, direct
mail, display ads, paid social and other media with a heavy
emphasis on the technology aspect of executing in these channels.*
Write and present project briefs when executing projects.* Present
strategies and deliverables to clients through engaging
storytelling.* Partner closely with project management to ensure
clear expectations are set.* Manage feedback and provide clear
direction to internal teams.* Manage client expectations throughout
the life of the work.* Review and provide feedback on creative
designs and strategic solutions.* Partner closely with
cross-functional teams including marketing, creative, operations,
call center, finance, analytics, operations, product, technology,
and senior management.* Monitor and proactively report out on best
practices and overall market trends.* Other duties as assigned by
leadership.Required Qualifications:* Bachelor's degree in business,
marketing, communications, public relations or equivalent work
experience* 5+ years relevant work experience across MarTech, CRM,
Digital, 1to1 marketing, loyalty program development, social and
paid media with a heavy emphasis and interest in the technology
required to execute in these channels* Experience and interest in
identifying, working with, and integrating leading technologies
including but not limited to:Content Management Systems (e.g.,
WordPress, Adobe Experience Manager, Drupal, Magento,
Kentico)Marketing Automation Tools (e.g., Salesforce Marketing
Cloud, Adobe Experience Manager, HubSpot, Marketo, Drip)Testing and
Personalization (e.g., Google Optimize, Optimizely)eCommerce (e.g.,
Shopify, BigCommerce)Loyalty Platforms (e.g. Cheetah Digital,
SessionM, Punchh, Clutch)Data Platforms (Snowflake, AgilOne,
Datorama)* Experience working with cross-functional teams.*
Experience building and executing plans that deliver on objectives
and provide measurable results.* Strong attention to detail while
simultaneously understanding the holistic strategy.* Strong
PowerPoint and presentation skills: you're able to tell a story
through your presentations.* Ability to understand data and
reporting and provide summaries back to the clients.* Strong
interpersonal skills with the ability to diplomatically handle a
fast-paced work environment.* Natural curiosity.Preferred
Experience:* CRM, Social, Display and Web Technology
Implementation* Marketing Agency* MarTech Management* Digital
Marketing Manager* Paid Search/Digital Media* Social Media Manager*
Project Management
Keywords: Bold Orange, Minneapolis , Digital Strategist, Client Strategy & Services, Other , Minneapolis, Minnesota
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