Email eMarketing Specialist
Company: Horizontal Talent
Location: Hamel
Posted on: February 25, 2021
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Job Description:
Top 3 RequirementsPartner with business teams to plan and
schedule monthly email calendarCreate and execute email campaigns,
including design, copy writing, segmentation and leading review and
approvals process with the businessEffective time-management skills
and ability to work in a fast paced, deadline driven environmentJob
SummaryThe eMarketing Specialist is an important part of the
Digital Center of Excellence team. This role is responsible to help
guide and advance the email execution process by focusing on
strategy, design, execution and reporting of email marketing. This
person will be active in designing and implementing email campaign
efforts, reporting on email campaigns and performance, and
supporting company protocol for email compliance.This position will
work closely with (1) Business Team Marketing teams, which act as
strategic partners and focus on content and campaign objectives,
(2) Email developers (3) Partners and Vendors that may be involved
with email strategy and design (4) Occasionally interact with SEO,
paid media, and social marketing.Candidate should be passionate
about power sports, its customers, and the supporting lifestyle.
You should have outstanding attention to detail and thrive in an
environment where timely execution amid balancing multiple projects
is of high importance. You have an energizing personality, not only
with your work but with your work ethic and style. You are
extremely proud of your work, but realize that team compromise is
always essential in driving strategic end goals and stakeholder
direction.Essential Duties & ResponsibilitiesPartner with Business
Marketing Teams to plan and schedule email sends on monthly
calendarCreate and execute email campaigns, including design, copy
writing, segmentation and leading review and approvals process with
the businessAssist with segmentation practices for personalized
contentAssist with lifecycle marketing programs for the purpose of
deepening customer relationships and increasing leadsSupport email
best practices that help internal business groups and external
partners better understand and execute email efforts that comply
with standards and perform wellPartner with digital
intelligence/analytics team to create and measure, and analyze and
optimize email marketing related content performance in the various
business channelsOwn product specific KPIs identification,
measurement, reporting and performanceStrategize with other
marketing areas such as social and paid media to garner insights
for email campaignsPartner with various business groups to
understand their customers' consumption habits to best optimize and
approach emailing effortsEnforce key emailing practices for
deliverability and inbox placementSkills & Knowledge4-year Degree
in Business, Marketing, Entrepreneurship, Media, or related areas
of study or equivalent work experience2-3 years of experience in
email marketingWorking knowledge of enterprise-level ESP (Drip,
Selligent, ExactTarget, etc.)Strong understanding and development
skills for table-based HTML email, comfortable working directly in
codeStrong communication and interpersonal skills with a knack for
relationship buildingInterest in copywritingDetail-oriented and
organizedDemonstrated ability to think critically and strategically
for a variety of use casesProficiency in Google AnalyticsAdobe
Creative Suite, primarily PhotoshopMicrosoft Dynamics
CRMData-driven dynamic content and personalizationMarketing
automation and/or transactional emailsKnowledge or experience in
writing SQL queriesResponsive email developmentFront end web
developmentCASL and/or GDPR legislation compliance
Keywords: Horizontal Talent, Minneapolis , Email eMarketing Specialist, Other , Hamel, Minnesota
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