Email eMarketing Specialist

Company: Horizontal Talent
Location: Hamel
Posted on: February 25, 2021

Job Description:

Top 3 RequirementsPartner with business teams to plan and schedule monthly email calendarCreate and execute email campaigns, including design, copy writing, segmentation and leading review and approvals process with the businessEffective time-management skills and ability to work in a fast paced, deadline driven environmentJob SummaryThe eMarketing Specialist is an important part of the Digital Center of Excellence team. This role is responsible to help guide and advance the email execution process by focusing on strategy, design, execution and reporting of email marketing. This person will be active in designing and implementing email campaign efforts, reporting on email campaigns and performance, and supporting company protocol for email compliance.This position will work closely with (1) Business Team Marketing teams, which act as strategic partners and focus on content and campaign objectives, (2) Email developers (3) Partners and Vendors that may be involved with email strategy and design (4) Occasionally interact with SEO, paid media, and social marketing.Candidate should be passionate about power sports, its customers, and the supporting lifestyle. You should have outstanding attention to detail and thrive in an environment where timely execution amid balancing multiple projects is of high importance. You have an energizing personality, not only with your work but with your work ethic and style. You are extremely proud of your work, but realize that team compromise is always essential in driving strategic end goals and stakeholder direction.Essential Duties & ResponsibilitiesPartner with Business Marketing Teams to plan and schedule email sends on monthly calendarCreate and execute email campaigns, including design, copy writing, segmentation and leading review and approvals process with the businessAssist with segmentation practices for personalized contentAssist with lifecycle marketing programs for the purpose of deepening customer relationships and increasing leadsSupport email best practices that help internal business groups and external partners better understand and execute email efforts that comply with standards and perform wellPartner with digital intelligence/analytics team to create and measure, and analyze and optimize email marketing related content performance in the various business channelsOwn product specific KPIs identification, measurement, reporting and performanceStrategize with other marketing areas such as social and paid media to garner insights for email campaignsPartner with various business groups to understand their customers' consumption habits to best optimize and approach emailing effortsEnforce key emailing practices for deliverability and inbox placementSkills & Knowledge4-year Degree in Business, Marketing, Entrepreneurship, Media, or related areas of study or equivalent work experience2-3 years of experience in email marketingWorking knowledge of enterprise-level ESP (Drip, Selligent, ExactTarget, etc.)Strong understanding and development skills for table-based HTML email, comfortable working directly in codeStrong communication and interpersonal skills with a knack for relationship buildingInterest in copywritingDetail-oriented and organizedDemonstrated ability to think critically and strategically for a variety of use casesProficiency in Google AnalyticsAdobe Creative Suite, primarily PhotoshopMicrosoft Dynamics CRMData-driven dynamic content and personalizationMarketing automation and/or transactional emailsKnowledge or experience in writing SQL queriesResponsive email developmentFront end web developmentCASL and/or GDPR legislation compliance

Keywords: Horizontal Talent, Minneapolis , Email eMarketing Specialist, Other , Hamel, Minnesota