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Assistant, Paid Social Investment

Company: Haworth Marketing + Media
Location: Minneapolis
Posted on: February 25, 2021

Job Description:

Paid Social Investment Assistant The Assistant, Paid Social Investment is responsible for supporting the day-to-day management of assigned paid social media programs for client brands. Assistants will work with their teams to support paid social strategy development, program execution and measurement.RESPONSIBILITIESStrategy* Support paid media strategy development work by contributing research insights gained via social platform data into the overarching multi-channel campaign plan* Support paid social tactical planning by providing insights from industry platform, product and ad tech research* Support creative ideation and paid social program development by participating in campaign brainstormsExecution* Deliver paid social buying including but not limited to building ad sets and ads and ensuring build aligns with execution brief* Refine quality of paid social buying work inclusive of testing and building audiences, quality assurance on work before go-live, troubleshooting ads, and assuring quality after launch* Define and share audience, ad, and bid optimization opportunities in real time* Track and document optimizations over time so that insights can be gleaned* Engage in paid social pacing and moderation efforts including weekend and holiday check-ins* Manage the billing process, identify and address discrepanciesMeasurement* Extract, compile and analyze campaign performance data to build actionable insights that drive campaign optimizations and future paid social strategies* Assist team in analyzing holistic paid social conversation trends and themes* Pulling reporting and consolidating business insights from the resultsREQUIREMENTS* Entry level role; recent graduates with related social advertising or digital internships preferred (bachelor's degree required)* Strong quantitative/analytical abilities with excellent communication, critical thinking and problem solving skills* Proactive self-starter with a positive and collaborative attitude who possesses a desire to work on a fast-paced, results based team* Extremely detail-oriented, with proven organization skills that allow you to handle multiple assignments and meet tight deadlines* Excellent verbal and written communication with natural critical thinking and problem solving skills* Exhibit passion for social media and emerging platforms* Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPointCompetitive compensation and casual, team-oriented working environment.

Keywords: Haworth Marketing + Media, Minneapolis , Assistant, Paid Social Investment, Other , Minneapolis, Minnesota

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