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Vice President of Marketing

Company: Empyrean Benefit Solutions, Inc.
Location: Minneapolis
Posted on: September 17, 2020

Job Description:

Internal candidates , please visit Intranet > Career Opportunities for the application process Summary

Empyrean is looking for an experienced marketing leader that seeks a new and fresh challenge. If you are highly flexible and an adaptive out-of-the-box thinker with sharp analytical and problem-solving skills that is able to navigate and execute in a fast-paced environment, we have the perfect role for you!

We are looking for an enthusiastic Vice President of Marketing who will not only execute in the trenches, but also provide strategic leadership from a market and product perspective. If you can communicate your ideas clearly, present new concepts and directions, and lead a marketing team with conviction, collaboration and transparency you could be who we are looking for!

Job Functions and Responsibilities Responsible for developing annual marketing plans and strategies; plan and execute differentiated and impactful marketing strategies/materials that drive a measured ROI

Build, manage and coach a high-performing marketing team

Drive the implementation of marketing campaigns that meet business objectives and stimulate new client leads

Direct and support market research collection, analysis and interpretation of data for short- and long-term market forecasting and reporting

Work in partnership with Empyrean’s Product and Sales Leadership teams to ensure strategic alignment and execution between Marketing, Product and Sales

Maintain brand standards and ensure compliance across all marketing and communication channels

Identify competitors and evaluate their strategies and positioning, while devising counter-strategies

Own public relations strategies and event strategies

Develop in partnership with product leadership, the execution of product marketing initiatives that deliver growth within existing clients

Develop and implement creative solutions that deliver winning sales presentations and finalist meetings

Build long term relationships with employees, clients, executive leadership, and other stakeholders

Ensure Empyrean is represented at appropriate industry/market events that result in new business and increased brand awareness

Establish and execute a digital strategy to include social media, corporate website, and other digital media outlets that drive brand awareness and sales

Qualifications

5 + years of demonstrated success as a marketing leader within a growth-oriented business with demonstrated success in content development and supporting direct & channel sales enablement to client

MA degree in Marketing, Communication or similar relevant field

Outstanding interpersonal communication, presentation, and leadership skills

Sense of ownership and pride in your performance and its impact on the company’s success

Critical thinker and problem-solving skills

Team player

Demonstrated success in the use and optimization of MS Office products, salesforce.com, Pardot, web-publishing, and other related marketing software tools.

One person can make a difference. If you desire responsibility and an opportunity to succeed in a team-oriented environment Empyrean Benefit Solutions is the place to be.

Empyrean Benefit Solutions, Inc. is an equal opportunity employer

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Keywords: Empyrean Benefit Solutions, Inc., Minneapolis , Vice President of Marketing, Other , Minneapolis, Minnesota

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