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IFPS Associate Director, Strategic Marketing

Company: Carrier
Location: Minneapolis
Posted on: September 17, 2020

Job Description:

IFPS Associate Director, Strategic Marketing

IFPS Associate Director, Strategic Marketing Carrier is a leading provider of heating, ventilating, air conditioning and refrigeration systems, building controls and automation, and fire and security systems leading to safer, smarter, sustainable and high-performance buildings!

The Fire & Security Products (FSP) business unit at Carrier develops a comprehensive product portfolio to protect buildings, people and assets:

Innovative residential and commercial fire detection and suppression products with global brands including Kidde, Edwards, Marioff, Autronica, GST and Det-Tronics.

Innovative security products that include advanced software and hardware, IP solutions, wireless communications, electronic locking systems, and mobile applications with leading brands including LenelS2 & Supra and Onity.

Industrial Fire Products & Solutions (IFPS) organization seeks to be the customer??s first choice for fire detection, suppression and services for high-hazard and industrial applications. We protect lives and property with high-technology certified fire and gas safety solutions delivered with uncompromising standards and quality.

Description: If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Associate Director, Strategic Marketing!

Responsibilities: In IFPS Strategy/Marketing role, you will coordinate with BU leaders to lay the strategic framework as part of the LRP process and lead the Marketing function to position the businesses in the growth trajectory and position IFPS to be a market leader.

Assess global IFPS portfolio of products & brands across fire and security and develop global brand strategy, architecture, investment roadmap to communicate effectively IFPS mission, values, addressing core end customer needs; i.e., improve value of our brands

Scope and lead research projects on customer verticals (qualitative interviews and quantitative studies) to identify key customer needs, perception of our products/ brands vs. competition; conduct research on our B2B channel/ go to market in terms of what our products/ brands mean to VARs/ installers/ distributors; and same with identifying strengths and weaknesses of our own product portfolio/ products segments

Synthesize output of both qualitative and quantitative brand research (including brand equity analysis), conduct competitive analysis to better understand competitors?? brand and product positioning, and from these inputs, develop IFP??s global brand strategy and positioning

Once strategy is developed, define the implementation roadmap and work with BUs to deploy around the world

Against global brand strategy, also build foundations for global pricing strategy across our product lines customer verticals strategy:

For each of our key industrial customer verticals (e.g., POG, Land and Marine.), develop go-to-market strategy in close coordination with BUs (e.g., brand, sales strategy, Pricing, Marketing, Positioning vs. competition)

Knowledge / experience Required: 10+ years of global experience and interaction with senior executive leadership

Be able to clearly demonstrate successful track record in strategy development, upstream and downstream marketing with global scope and strategic marketing experience

Successful track record in strategy development with global scope and strategic marketing experience

Outstanding leadership and communication capacities to work in matrix and multifaceted organization and to liaise with the local businesses

Ability to remotely interact with key partners globally

Outstanding Finance and intuition for business

B2B marketing experience preferred, or B2B experience in general management, strategy, & sales

Skills & Abilities Required: Scope and lead research projects on customers (qualitative interviews, quantitative studies ?? either internally led or via agencies) to identify key customer needs, competitive landscape, trends, market sizing, perception of our products/ brands vs. competition; conduct research on our channel in terms of what our products/ brands mean to VARs/ installers/ distributors

Assess customer needs, insights to develop global segmentation, determine target segments, brand strategy, architecture, positioning, develop strong value propositions and improve value of our brands; conduct strategy workshops to deploy around the world

Once strategy is developed, define the investment roadmap, and drive the implementation of roadmap to address customer needs

Proficient with stage gate process as part of portfolio management, collaborate with BUs to determine portfolio roadmaps for target segments

Build foundations for pricing strategy across our product lines in alignment with brand strategy

Coordinate the development and execution of messaging, downstream marketing programs, campaigns in collaboration with BU marketing teams; Lead and execute impactful product launches through integrated marketing planning

Develop go-to-market strategy in close coordination with BUs (e.g., sales strategy, pricing, campaigns, product launches, Positioning vs. competition)

Key proficiencies: customer focus, strategic leadership, learning agility, ability to handle change, focus on results, collaboration, communication, analytical skills, self-starter

Core strategic marketing proficiencies (scoping brand studies, running research project teams, customer segmentation/ values analysis, brand positioning, brand architecture, strategic pricing, portfolio development, campaign development and execution, product launches, digital marketing)

Outstanding management/communication capabilities

Educational requirements: Bachelor??s Degree in a relevant field

MBA (a plus, but not required)

#NSBE2020

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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Job Information

Job ID: 54521793

Location:

Minneapolis, Minnesota, United States

Position Title: IFPS Associate Director, Strategic Marketing

Company Name: Carrier

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Keywords: Carrier, Minneapolis , IFPS Associate Director, Strategic Marketing, Other , Minneapolis, Minnesota

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