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Sr. Category and Shopper Insights Manager

Company: Mondelez International
Location: Minneapolis
Posted on: November 11, 2019

Job Description:

Sr. Category and Shopper Insights Manager Mondelz International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business. Great people and great brands. That's who we are. Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way. It's time for you to Make It with Mondelz International. You'll put our customers at the heart of our business. By building strong relationships with every customer, big or small, you'll help Mondelz International become the supplier of choice and ensure we deliver world-class execution of our business plans in every store. Job Scope The Sr. Category & Shopper Insights Manager (SCSIM) is responsible for providing business insights, strategy development, and category growth recommendations to the Target Buying and Planning teams for the Biscuit category. The SCSIM integrates information from multiple sources such as retailer, consumer, shopper and syndicated to build comprehensive, actionable insights and recommendations that can be used to improve the overall Biscuit category performance. This position works closely with the Target Buying and Planning teams to drive the entire category; not just the Mondelez business. This position requires a high degree of confidentiality between the Target Buying and Planning teams. The SCSIM will analyze the Biscuit category at the total Target level and at the different store formats, to identify the opportunities and threats to category performance. The position participates in the application of Category Management principles to business issues, identifying business opportunities and providing an assessment of the shelf controllables. The position participates in the development of the on shelf account go-to-market strategy, and works in the production and implementation of the planogram process to activate these strategies. The SCSIM continually works to improve sales information value to Target. Job Responsibilities Jointly aid in the Category Management review process by performing research and analytics using syndicated data, panel data, Target data, and other insights resources to aid in the buyer developing category strategies and decision making for distribution, assortment, and performance review. Development and maintenance of category planograms using JDA ProSpace software to incorporate new items, business initiatives and strategies, and shelving strategies. Maintain store planograms and aid Target Space and Presentation Team in the management of all planogram assignments to stores using go- to-market strategies and the analysis of; performance data, demographics, distribution, and physical attributes of the stores to enable optimal store sales for the categories involved. Perform analysis to provide insights using syndicated data, panel data, Target data, and other insights resources available to support the buyer and internal customers in pricing, promotion, & performance analysis. Prepare ad-hoc reporting and analysis, special project work as needed and communicate summary of findings / results including analyses such as Controlled Store Tests, HH Panel Studies, and other Special Topics. Develop and maintain reporting through data warehouse software, syndicated data, and Target data, to report category, segment, brand, and item performance. Internal and External Contacts External Target Buying Team Target Planning Team Target MPD Team Internal Mondelez Shopper Insights Team Mondelez Sales Team Mondelez Field Operations Accountability Net Revenue $450 Million - Indirect Education Bachelor's Degree required. Preferred areas of concentration: Business / Finance / Math / StatisticsFunctional /Technical Expertise Minimum of 5 years in consumer packaged goods experience Minimum of 3 years in category management, sales, or shopper/consumer research experienceCompetencies / Abilities Proficient in Microsoft Office (including Excel and PowerPoint) required Must have solid analytical, presentation and oral/written communication skills. Exposure and experience with POS and syndicated data (e.g. Merch IQ, Market Track, Nielsen, IRI, Spectra, and/or Household Panel) is needed. Capable to develop sound insights across multiple data sources and apply those insights to drive business results. Ability to uncover strategic opportunities for growth. Skilled in managing multiple, sometimes conflicting priorities. Strong follow-through and prioritization skills. Initiative, self-motivation and a strong sense of urgency are essential. Strong industry/sales knowledge with emphasis on category and space management Mondelz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact ************ for assistance. Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position. NA-US-Minnesota-Minneapolis Shopper Insights Full-time

Keywords: Mondelez International, Minneapolis , Sr. Category and Shopper Insights Manager, Executive , Minneapolis, Minnesota

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