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VP of Marketing

Company: Retail / Retail Stores, Eden Prairie, MN
Location: Eden Prairie
Posted on: December 9, 2018

Job Description:

We are seeking a Vice President of Marketing to be located in our offices in Eden Prairie, MN. This strategic leader reports to the SVP, Marketing and is responsible for developing and executing marketing strategies for the Fingerhut brand across the customer life-cycle in addition to new customer acquisition for the Northstar Portfolio of brands including both Fingerhut and Gettington brands. S/he will create and implement innovative, multi-channel marketing strategies that profitably grow the portfolio through increased customer engagement and new customer acquisition. This position has P&L responsibility for sales, advertising and promotion budgets for the Fingerhut brand along with new accounts generated for the portfolio. What You'll Do: Drive Marketing of the Fingerhut brand including P&L management of $1B+ revenue and advertising / promotional budgets in excess of $100MM Own and manage the brand positioning and brand standards for the Fingerhut brand, ensuring messaging and communication is consistent across the lifecycle and experiences Responsible for new customer growth for the Northstar Portfolio (Fingerhut and Gettington brands) including advertising and promotional budgets to drive new accounts Develop diverse marketing strategies that are deployed utilizing direct mail, digital marketing, email, and website experiences that increase engagement, awareness and appeal Expand digital marketing integration and digital customer acquisition capabilities; work closely with internal and external partners to explore new technologies, partnerships and capabilities Collaborate with leaders from the merchandising, creative, digital marketing, ecommerce and credit departments to deliver compelling offers and experiences across channels Manage analytical efforts to support decision-making that maximizes long-term value to the company Partner with our Market Research team to identify consumer motivations and leverage insights to improve messaging, find new target audiences or offers, and improve customer experiences Provide ongoing coaching and support to a group of 13 marketing professionals to ensure their success and enable their growth Additional responsibilities as assigned / needed What You'll Need: Bachelor’s Degree or equivalent experience required; Masters preferred At least 10 years of relevant experience in direct-to-consumer retail, digital marketing, online acquisition and program management Demonstrated success managing a P&L in direct marketing, ecommerce, and digital marketing; credit card / financial services marketing preferred The position requires a progressive and analytical thinker who is motivated by working collaboratively to drive toward aggressive growth goals Exceptional leadership in building a culture of consumer-centric thinking and innovation while leading a diverse group of marketing professionals focused on driving growth and long-term value Highly collaborative, this leader will have a proven track record of partnering with teams across the organization to deliver profitable growth Strong visionary, leadership, creative problem solving, and communication skills Superior analytical skills with a proven ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current strategies

Keywords: Retail / Retail Stores, Eden Prairie, MN, Minneapolis , VP of Marketing, Executive , Eden Prairie, Minnesota

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