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VP of Global Marketing

Company: Medical Devices / Equipment, Eden Prairie, MN
Location: Eden Prairie
Posted on: June 14, 2018

Job Description:

Position Summary: The Vice President of Global Marketing is responsible for the overall vision and strategy for the COMPANY Marketing function. This person will provide strategic leadership, planning and direction to drive growth through strategic marketing initiatives of new and existing products. As part of the Executive Committee, this strategic leadership role will lead COMPANY Medical Systems business towards aggressive growth with a focus on identifying market opportunities and establishing direction to meet long-term goals. This position will promote and drive innovation and excellence through cross-functional collaboration. Develop and execute the overall global Marketing strategy Collaborate with executive leadership to define corporate objectives and long-range company planning Partner with Research & Development to help define and communicate an innovative and robust product roadmap that aligns with long-term business objectives Define comprehensive voice-of-customer plan and identifies, develops and maintains effective collaboration with Key Opinion Leaders (KOL) within the Interventional Cardiology space Identify global market opportunities that differentiate COMPANY from our competitors while ensuring that COMPANY has a differentiated product portfolio to compete globally Partner with Sales on developing and executing the strategy for continuing to build out the commercial organization in order to achieve strategic business goals and revenue plan Lead and provide strategic direction to establish requirements for product and business development, market expansion, strategic upstream and downstream marketing, corporate branding and messaging and overall portfolio management Partner with the Clinical Programs team to identify, assess and drive clinical study opportunities that provide value to the COMPANY business and product positioning Lead the Marketing organization through proactive communication, effective change management and strategy alignment Communicate COMPANY’s corporate objectives, goals, directives and policies to the Marketing team, creating a clear vision and positive, team-oriented environment Create a culture of innovation and excellence in a fast-paced, lean environment Recruit, hire, develop and manage Marketing professionals in order to effectively work through others to accomplish business goals and empower employee success Ensure that all team resources are utilized in an efficient and cost-effective manner to optimize Marketing activities Required Skills Qualifications (Knowledge, Skills & Abilities) : Minimum: Bachelor’s degree in marketing, life sciences or business related field, M.B.A. preferred Minimum of 15 years’ experience with increased responsibility, in the life sciences and/or medical device industry in a variety of marketing positions, including upstream and downstream product management 5 years’ experience marketing interventional cardiology products, including conceptual, strategic planning with demonstrated product line success required 10 years of experience directly managing others, 3-5 of those years managing leaders within a Marketing function Demonstrated track record in hiring, developing, and retaining top marketing talent Proven ability to lead people and achieve results through others as demonstrated by a clear record of accomplishments Has established relationships and ability to form trusted partnerships with Key Opinion Leaders (KOL), senior level hospital executives, and staff Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising Excellent interpersonal and communication skills to interface, negotiate and influence multi-disciplinary teams and with different levels of personnel Demonstrated ability to deliver on time, on budget in a fast-paced lean environment Intrinsically curious, innovative thinker and problem solver; brings a big-picture perspective – the ability to see how all the pieces fit together and contribute to the achievement of broader organizational objectives; strong business acumen and judgment Other Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. Ability to travel domestically and internationally up to 40% of the time

Keywords: Medical Devices / Equipment, Eden Prairie, MN, Minneapolis, VP of Global Marketing, Executive, Eden Prairie, Minnesota

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