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VP, Marketing Strategy

Company: IWCO Direct
Location: Chanhassen
Posted on: September 24, 2022

Job Description:

Job DetailsDescriptionImpactful. Disciplined. Measurable. That's why savvy marketers turn to IWCO Direct - to inspire performance across all marketing channels. From all-inclusive creative, digital and paper-based direct mail services to leading technology platforms, advanced postal optimization strategies and industry know-how, IWCO Direct won't just help you along the way; we'll Power your Marketing .IWCO Direct also plays an active role in our communities and works closely with industry partners, the U.S. Postal Service, and our Congressional representatives to build awareness of the mailing industry and its importance to the national economy.If you're thinking of a new career at IWCO Direct, our pace is fast, but safety, quality and an enriching work environment are top priorities. We offer a competitive compensation and benefits package and on-site wellness programs - not to mention the opportunity to work with some of the most talented people around.Description of Duties:The Marketing Strategist will gain a thorough understanding of the client's marketing goals, including: channels, tactics, offers, creative, audience, competitive environment, budgets and expected yields. Provide industry thought leadership across vertical markets with recommendations that optimize and enhance clients' direct marketing campaigns. Duties include:Partner with Sales to acquire new opportunities and grow existing accounts by applying extensive direct marketing experience. Candidate will show experience in new business presentation and team collaboration.Leverage market, customer, competitive and best practice insights to develop executable customer strategies for multi-channel direct marketing campaigns to achieve measurable program success.Develop and manage team deployment of marketing strategies using tactical matrices incorporating multivariate testing that drives continual optimization of direct marketing efforts.Develop short and long term integrated direct marketing plans and budgets directing clients toward appropriate and effective levels of spend and channel mix.Read and interpret quantitative models and analyses to help clients succeed in marketing effectiveness, ROI, and channel selection.Collaborate with internal/external partners to create and present marketing, media and advertising plans, as well as predictive modeling and analytics solutions from inception through back-end analysis and campaign monitoring.In collaboration with IWCO Direct's Sales, and Agency teams, lead the development of marketing presentations, campaign plans and creative briefs, articulating key insights and a clear point of view.Manage agency contract process between sales, client and management (MSA/SPA), Create Strategy Briefs to empower the execution team, and develop high level SOWs for ongoing accounts.Provide high level direction to Group Account Directors, Account Directors, Account Executives, Project Managers, Production AE's, Sr. Account Managers, Copywriters and Artists to create winning campaigns.Provide hands-on leadership to the Marketing Services and sales teams to successfully manage client marketing engagements.Confidently position IWCO Direct products, services, and industry experience through consultative engagements with existing and potential clients.Ensure quality standards are met and customers receive state-of-the-art processing, marketing/creative support, and account servicing.Minimum Experience/Education Requirements:4-year degree in Marketing, Business, or related field; or equivalent working experience; MBA a plus.Senior Level marketer with 15+ years enterprise level experience. Ideal candidate will have client and agency/consulting experience focused on direct mail and other direct response marketing programs.A strong understanding of the role of core direct marketing channels within a successful marketing mix. Expertise in Direct Mail required. A strong understanding of the appropriate use of Direct Mail, Search, Social, Display, and other direct marketing channels and proficiency in recommending appropriate utilization of such tactics to clients.Demonstrates strong proficiency in the utilization of analytical tools for direct marketing campaigns, including segmentation and modeling, and back-end response analysis.Exceptional ability to communicate complicated concepts simply and clearly including experience preparing and delivering presentations to clients, agencies, vendors, and internal cross-functional groups.Requires experience developing and utilizing multivariate test and control approach to measure the impact of strategic changes, develop insights and drive strategies.Advanced proficiency with MS Office, especially Excel and PPT.Position requires 25-50% travel.Pre-employment background check and drug screen required.QualificationsEducationRequiredBachelors or better in Marketing or related field.PreferredMasters or better in Business Administration or related field.ExperienceRequiredSenior Level marketer with 10+ years enterprise level experience

Keywords: IWCO Direct, Minneapolis , VP, Marketing Strategy, Executive , Chanhassen, Minnesota

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