Senior Marketing Manager

Company: Ameriprise Financial, Inc.
Location: Minneapolis
Posted on: August 7, 2022

Job Description:

Develop and maintain expert-level annuity product knowledge to help define and prioritize the marketing strategy for RiverSource annuities. lead the development of "go to market" strategies, including product positioning, key messages, and communications. Create and execute sales tools and marketing collateral, including sales literature, digital tools and campaigns. Create and implement communications. Write a wide array of marketing communications content, both print and digital. Work individually or with a team to analyze market conditions, strategies and market solutions that fill client needs. Plan for the effective development and implementation of longer term marketing projects, evaluating for program effectiveness. Responsibilities

• Create marketing strategies for new products and features to increase sales and achieve a sustainable competitive advantage.
• Lead efforts to determine product/feature positioning, key messages, target market and marketing strategy.
• Develop and implement marketing communications including sales collateral, letters, videos, digital tools, interactive content, etc.
• Develop integrated marketing campaigns, using segmentation frameworks and targeted messaging
• Work collaboratively and effectively with matrix partners, including Legal, Compliance, Product Sales, Program Management, and others, to ensure all deliverables are on time and high quality.
• Function as a proactive change agent to continuously improve annuity marketing programs, products and services.
• Maintain a thorough understanding of the annuity product industry, including product features and trends, industry trends, consumer demographics, distributor needs and behavior, and competitive landscape.
• Effectively manage and prioritize 10-15 projects simultaneously with minimal supervision. Required Qualifications
  • Experience in financial services.
  • 10+ years marketing experience.
  • Strong analytical abilities, including product, market and campaign analysis.
  • Ability to translate analytics into recommendations and action plans that will drive business results.
  • Demonstrated expertise of the disciplines of marketing and communications
  • Strong ability to develop clear and compelling sales communications and translate complex concepts into understandable language.
  • Strong verbal and written communications skills.
  • Strong project management skills.
  • Strong customer focus, including ability to think in terms of the customer experience.
  • Strategic planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur.
  • Ability to balance multiple projects effectively.
  • Ability to work effectively both independently and with colleagues across the company in multiple functions.
  • Ability to exercise proactive, independent judgment.
  • Capacity to comprehend and manage to the "big picture", while consistently paying attention to detail.
  • High energy, initiative, a drive to get things done.
  • Strong interpersonal and negotiation skills.
  • Series 6 license required or ability to obtain within 120 days of hire. Preferred Qualifications
    • Annuity product knowledge preferred but not required. About Our Company Riversource Annuities and Insurance is a part of the Ameriprise family of brands that provides our clients access to solutions that create a road map for their future. At Riversource we embrace an inclusive and collaborative culture that allows us to help others achieve their goals by providing compelling product solutions. This includes insurance to prepare for and be protected during the unexpected, as well as annuities that will provide support through every stage of retirement planning such as asset accumulation, generating income, and leaving a legacy to loved ones or charity. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Riversource. Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

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