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Associate Director of Marketing - Medicaid Growth

Company: CSI Companies
Location: Minneapolis
Posted on: June 25, 2022

Job Description:

Do you want to work for a company that Forbes' named one of the best employers of 2021? Do you want to fast-track your career by working for one of LinkedIn's top companies in the US? If so, keep reading! Title of Job: Associate Director of Marketing - Medicaid Growth - The CSI Companies is hiring a Associate Director of Marketing - Medicaid Growth for our Fortune 100 healthcare client in Minneapolis, MN. Job Summary Be a part of the national marketing team responsible for creating and delivering marketing efforts for Medicaid plans across the country. The Associate Director of Medicaid Growth will develop and lead regional and national strategies to help the business reach member acquisition and retention goals. The Associate Director must have deep knowledge of the business model supporting Medicaid growth as well as all initiatives taking place nationally. You will collaborate with national partners, health plan representatives, and marketing managers to suggest and implement state-approved efforts. Pay: $50-75 an hour (overtime will be paid at 1.5 times the normal hourly pay rate). Hours: Full Time - Monday-Friday Normal Business Hours Why this Opportunity?

  • Top ranked company in Fortune's 2021 "World's Most Admired Companies" for over a decade consecutively.
  • This healthcare client is ranked number one in key attributes of reputation:
    • Innovation
    • People management
    • Social responsibility
    • Quality of Management
    • Financial soundness
    • Long-term investment value
    • Quality of products
    • Services and global competitiveness. Consultant: Starting off as a consultant/contractor there is always potential for long term / conversion for the right employee upon business needs. Almost all of the positions within this client start off as a contractor due to being a Fortune 100 company. Effective Date / Tentative Start Date: Interviewing Immediately Job Duties:
      • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and market dynamics for success.
      • Develop and execute marketing strategies across all channels, through high impact messages and innovative formats. Implement locally-generated campaigns while also ensuring adoption and utilization of nationally-developed initiatives.
      • Develop, manage and maintain relationships with internal (product, growth operations, legal, creative, etc.) and external stakeholders, and keep them informed about marketing initiatives.
      • Align and socialize collective objectives and plans for initiatives that cross over communications, marketing, and influencer functions to ensure alignment and best impact.
      • Identify opportunities to leverage templates and campaign tactics across multiple applications - finding the commonalities that allow for scale. Educate internal partners on value, process, and opportunity.
      • Drive measurement and development of KPIs of marketing initiatives and align with internal data teams and media partners to execute test strategies to maximize results.
      • Oversee and manage marketing budget to deliver against growth goals. Aid in development of budgets to support recommended strategies; obtain budget approval and manage, track, and share performance with leadership
      • Provide day-to-day direction of work, mentorship and oversight of marketing management team as needed Requirements
        • Bachelor's degree
        • 7+ years of strategic marketing leadership
        • 7+ years of consumer or retail marketing experience
        • Project or account management experience, with the ability to prioritize and meet deadlines within specified time constraints
        • Experience leading cross-functional teams to deliver results
        • Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
        • Proven success managing multiple agency and external vendor relationships
        • Ability to pass a background check and drug test
        • COVID Vaccine required Highly Preferred -
          • Experience leading or managing a team
          • Medicaid Marketing experience
          • Budget management experience
          • Ability to work collaboratively and influence across levels in matrixed environment
          • Ability to develop and communicate a point of view, influence without authority, and balance multiple priorities WHO SHOULD APPLY? If you have experience within the following areas, we would love to see your resumes: direct marketing, media campaigns, field marketing strategies, marketing materials, budget management and Medicaid marketing. Apply to become part of the team that is not only changing people's lives for the better but changing the health care system for the next generations to come. About Us The CSI Companies is a recruiting firm established in 1994 that has been awarded "Best of Staffing" for 5 years in a row. We provide outstanding services to the world's leaders in the healthcare field as well as other organizations. For consideration, please submit your resume with all of your relevant experience included on it for immediate consideration. Only those candidates identified for an interview will be contacted. Benefits Offered:
            • Weekly pay
            • Medical, dental, and vision coverage
            • Voluntary Life and AD&D coverage
            • Paid Training
            • Opportunity for advancement upon performance and availability #LindsayUL #LindsayLL #PROCODER #ZR-Lindsay

Keywords: CSI Companies, Minneapolis , Associate Director of Marketing - Medicaid Growth, Executive , Minneapolis, Minnesota

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