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Director of Marketing

Company: Versique Search & Consulting
Location: Minneapolis
Posted on: April 10, 2021

Job Description:

Our client is looking for an exceptionally skilled, strategic Marketing Leader to join and lead the marketing team.Job DescriptionOur client is looking for a strong, passionate Director of Marketing to develop and oversee marketing strategies that accelerate revenue and pipeline goals. In this role, you'll be fully responsible for developing, execute, and measure all strategic marketing plans and GTM strategies.The Director of Marketing will oversee a team of marketers while working cross-functionally to launch successful GTM strategies that differentiate the company, clearly communicate the value proposition, and enable the sales team.Role & Responsibilities* Serve as a trusted marketing expert and advisor to senior leadership, business partners, and the sales team* Increase customer loyalty and net-new acquisition by creating a strong brand awareness framework with buyers, influences, and other key audiences in the target market* Establish and execute integrated marketing plans on a quarterly and annual bases to promote the company's brand, growth, and engagement strategies* Achieve measurable results for incremental sales, demand generation, and brand equity while maintaining established budget parameters* Optimize digital marketing strategies and uphold the company's digital presence through digital ads, demand generation campaigns, website, and social* Design and implement highly integrated multi-channel marketing campaigns (digital and offline channels include but not limited to: PPC, SEO, Social, E-mail, Display)* Scale, grow, and develop current employee talent and support their current strengthsRequired Skills & Experience* 7+ years of B2B marketing experience with expertise in digital marketing, demand generation, sales tool development, and vendor management* Demonstrated experience leading a team and working cross functionally* Ability to build strong partnerships with internal and external clients/vendors* Proven track record of hitting and exceeding lead generation targets* Strong analytical, decision-making and project management skills* Exceptional strategic thinking, influence, and leadership skills a must* Proficient in marketing automation platforms (HubSpot), CRM and CMS systemsAbout VersiqueVersique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of "versatile" and "unique" as it hints at the concept of "search" in it's pronunciation: ver-seek.Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.

Keywords: Versique Search & Consulting, Minneapolis , Director of Marketing, Executive , Minneapolis, Minnesota

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