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Multicultural Marketing Director

Company: The Frey Consulting Group, Inc
Location: Minneapolis
Posted on: February 25, 2021

Job Description:

This role is accountable for--leading--integrated,--omni-channel marketing--strategies--to support national--engagement and enrollment--marketing programs.--The primary focus is--to drive--multi-cultural--and general--market share growth by leading strategic program implementation.--This role will lead--a--matrixed, cross-functional marketing team and provide leadership for the development and implementation of marketing plans. The outcome will be significant growth of the membership.-- ACCOUNTABILITIES:-- -- Leads--cross-functional team in development and execution of key strategic initiatives-- -- Builds relationships and works closely with Regional--Sales and Marketing--Team--to create cross-platform marketing strategies and programs-- -- Sets--a vision,--as well as--short and long-term goals,--for--member--marketing team -- Provides--data-driven portfolio updates to the team and pivots--based on results-- -- Partners--with the--Data, Analytics and Insights Team--to--identify emerging trends; capitalize on opportunities and address threats in efforts to expand market share-- -- Develops, implements--and executes--the overall consumer (member) marketing strategy to achieve goals to continually expand market share-- -- Identifies and leverages consumer insights to drive effective messaging and programs-- -- Leads the creation of innovation ideas and approaches to--achieve--goals-- -- Oversees creative idea development and implementation-- -- Refines--and drives--value proposition and messaging across all channels-- -- Ideates--and executes--demand generation and lead generation strategies-- -- Partners--with all--traditional and digital marketing channels including SEO, SEM, email marketing, content marketing, influencer marketing, social strategy--and--video-- -- Leads--and manages--third-party vendors--and agencies-- -- Set goals, KPIs and manages--team activities-- REQUIRED--QUALIFICATIONS:-- Knowledge of: -- Omni-channel--strategy, planning and execution -- Social, behavioral and cultural science--to drive actionable insights-- -- Multicultural consumer insights and effective marketing practices-- Education and/or Experience: -- Bachelor's degree--in Marketing--or other closely related field; MBA preferred-- -- 7+--years managing the strategic marketing of a brand and related--services and products-- -- Significant experience supervising, leading, and developing teams is essential-- -- Experience in building multicultural marketing programs--

Keywords: The Frey Consulting Group, Inc, Minneapolis , Multicultural Marketing Director, Executive , Minneapolis, Minnesota

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