Multicultural Marketing Director
Company: The Frey Consulting Group, Inc
Location: Minneapolis
Posted on: February 25, 2021
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Job Description:
This role is accountable for--leading--integrated,--omni-channel
marketing--strategies--to support national--engagement and
enrollment--marketing programs.--The primary focus is--to
drive--multi-cultural--and general--market share growth by leading
strategic program implementation.--This role will
lead--a--matrixed, cross-functional marketing team and provide
leadership for the development and implementation of marketing
plans. The outcome will be significant growth of the membership.--
ACCOUNTABILITIES:-- -- Leads--cross-functional team in development
and execution of key strategic initiatives-- -- Builds
relationships and works closely with Regional--Sales and
Marketing--Team--to create cross-platform marketing strategies and
programs-- -- Sets--a vision,--as well as--short and long-term
goals,--for--member--marketing team -- Provides--data-driven
portfolio updates to the team and pivots--based on results-- --
Partners--with the--Data, Analytics and Insights Team--to--identify
emerging trends; capitalize on opportunities and address threats in
efforts to expand market share-- -- Develops, implements--and
executes--the overall consumer (member) marketing strategy to
achieve goals to continually expand market share-- -- Identifies
and leverages consumer insights to drive effective messaging and
programs-- -- Leads the creation of innovation ideas and approaches
to--achieve--goals-- -- Oversees creative idea development and
implementation-- -- Refines--and drives--value proposition and
messaging across all channels-- -- Ideates--and executes--demand
generation and lead generation strategies-- -- Partners--with
all--traditional and digital marketing channels including SEO, SEM,
email marketing, content marketing, influencer marketing, social
strategy--and--video-- -- Leads--and manages--third-party
vendors--and agencies-- -- Set goals, KPIs and manages--team
activities-- REQUIRED--QUALIFICATIONS:-- Knowledge of: --
Omni-channel--strategy, planning and execution -- Social,
behavioral and cultural science--to drive actionable insights-- --
Multicultural consumer insights and effective marketing practices--
Education and/or Experience: -- Bachelor's degree--in Marketing--or
other closely related field; MBA preferred-- -- 7+--years managing
the strategic marketing of a brand and related--services and
products-- -- Significant experience supervising, leading, and
developing teams is essential-- -- Experience in building
multicultural marketing programs--
Keywords: The Frey Consulting Group, Inc, Minneapolis , Multicultural Marketing Director, Executive , Minneapolis, Minnesota
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