Global Marketing Communications Manager (Accraply)

Company: Barry-Wehmiller Companies Inc.
Location: Minneapolis
Posted on: February 25, 2021

Job Description:

Global Marketing Communications Manager (Accraply) Minneapolis, MN About Us:Comprised of the Accraply, Graham - Sleevit, Harland, Stanford and Trine brands, Accraply unites some of the most trusted names in product decoration and material converting. Known for our cutting-edge technology and innovative custom-engineered designs, Accraply has been credited with many industry firsts, and advances in application and converting technologies. Accraply, a Barry-Wehmiller Packaging Systems company, is a worldwide leader in the design, manufacture and support of pressure-sensitive (self-adhesive), roll-fed and shrink sleeve label application systems, as well as converting and finishing equipment, for the shrink sleeve and flexible-packaging markets.Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.Job Description:The Marketing Communications Manager will work closely with their cross divisional counterparts as well as other key members of the Accraply team in managing global digital marketing/lead generation initiatives, global tradeshow/events management as well as other marketing communication activities. Critical to the success of this position will be the ability to think and act strategically and collaboratively with cross functional and cross divisional leadership to drive commercial excellence.GENERAL RESPONSIBILITIESDigital Marketing

• Develop strategic marketing communications plans and campaigns in collaboration with marketing and sales leadership. Increase digital engagement with prospects through channels such as websites, microsites, landing pages, targeted emails, SEO, paid search keyword campaigns, social media channels, contextual ads, and banner ads.--
• Develop thoughtful and creative digital media strategies that build awareness, increase lead generation, and drive revenue. Champion digital-first ideas that align across shared goals and messaging themes.
• Partner with the platform content developer to develop relevant content for the Accraply website and digital media platforms. Develop and oversee effective SEO and content marketing strategies to help connect customers and prospects to meaningful product & brand experiences
• Manage digital marketing budget and 3rd party digital marketing firm relationships
• Measure effectiveness of digital marketing campaigns by reviewing KPIs and connecting those to the business goals; continually look for ways to improve campaign effectivenessMarketing Communications and Branding
  • Contribute to new thinking and creative ways to establish our leadership position in the marketplace through communications and messaging. Establish our marquee brands and technologies in the markets we serve through creative content and ongoing communications/messaging
  • Lead the content marketing strategy and content development execution across all channels.
  • Create collateral and sales tools
  • Manage relationships with internal and external creative and media partners, craft communications plan and establish robust measurement plans.Tradeshow and Event Marketing
    • Coordinate with sales and marketing leadership to develop an overarching messaging/equipment strategy for all traditional and virtual events and tradeshows
    • Act as a project manager and execute on all required steps from beginning to end, including registration, booth displays, logistic coordination, travel arrangements, pre- and post-show marketing, attendee tracking, event strategies, etc.
    • Create, schedule and publish pre- and post-show marketing communications
    • Coordinate pre- and post-event meetings with regional sales team members that are attending. Work within department budget to plan, track and report on value and ROI.QUALIFICATIONS REQUIRED:
      • Bachelor's degree in a marketing related field
      • 3+ years of marketing communications experience at a company
      • Experience working at an agency or through an agency for marketing service work
      • Experience working with Adobe Creative Suite (In Design, Photoshop, Illustrator)
      • Video editing experience
      • Experience using digital tools, and marketing technologies
      • Experience working with marketing agencies
      • Experience managing/executing simultaneous projects in a fast-paced environment
      • Strong written, verbal and presentation skills, with a passion for creative content developmentTHE FOLLOWING COMPETENCIES WILL DIFFERENTIATE TOP CANDIDATES:
        • 2+ years of experience working in Hubspot/Microsoft Dynmaics
        • 2+ years of experience with Sitefinity CMS or a similar CMS web tool.
        • 2+ years of experience with content creation SEO and social media management
        • Proven ability in brand positioning
        • Tradeshow and Event planning experience
        • Story-telling - ability to sell big concepts as well as tactical plans to leadership
        • Action Oriented, Results Driven, and Ensures AccountabilityADA REQUIREMENTS:
          • Typically sits, grasps items, and performs keyboarding for regular operation of a computer
          • Stand, walk, bend, reach or otherwise move about regularly
          • Occasional exposure to typical machine shop physical hazards
          • Domestic travel by air, bus, train, and/or automobileWORK CONDITIONS:The work environment characteristics described here are representative of those a team member encounters in a typical office environment. Requires occasional weekend and evening work and occasional overnight and international travel. At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work-therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process. ---Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.Company:Accraply US Posted 3 Days Ago Full time R005819 About Us Throughout Barry-Wehmiller, we hold ourselves to a unique measure of success: by the way we touch the lives of people. It's that vision that drives us in creating world-class experiences and solutions for our customers and unites us around our common goal-to use the power of our business to build a better world.

Keywords: Barry-Wehmiller Companies Inc., Minneapolis , Global Marketing Communications Manager (Accraply), Executive , Minneapolis, Minnesota