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Account Strategy Director

Company: TC Industries Of Canada Company
Location: Minneapolis
Posted on: February 25, 2021

Job Description:

The Account Strategy Director is a mid-senior role that will provide oversight and management of assigned accounts, working in tandem with client service and operations team members including Account Managers, Programmatic Specialist and Social Specialists. Individuals in this role will maintain a direct line of sight into all aspects of their assigned account (campaigns, requests, reporting), serve as the point of contact for issue escalation and resolution, and ensure the team has a cohesive understanding of the client business objectives and media goals to ensure accurate setups and relevancy in reporting. Along with client work, the Account Strategy Director will drive strategic planning for their assigned accounts, translating business objectives and brand strategies into integrated marketing campaigns that leverage the strengths of both social and programmatic communications channels to deliver consistent, smart solutions to their clients marketing challenges. This role will also be responsible for revenue growth and retention for the company from current clients, strategic brand-development, industry event attendance and thought leadership support within the agency. Responsibilities (others may be assigned as needed):

  • Be your client's champion internally to ensure their voice is heard and cross-functional resources are aligned to how Coegi will contribute value to their business
  • Become thoroughly familiar with your assigned brand's business and desired outcomes; understand how the behavior of the target audience is changing in an increasingly connected world and what this means for brands looking to drive tangible results.
  • Develop/oversee a winning digital media strategy and ensue overall client success and satisfaction from campaigns
  • Provide oversight with the optimization and management of client campaigns in order to meet established KPIs and client expectations
  • Possess a clear understanding of overall campaign performance/trends and maintains the depth of analytical knowledge needed to ensure client understanding of performance to serve account health and growth.
  • Work seamlessly with the assigned Account Manager, Social, Search and Programmatic specialists
  • Serve as a strategic mentor to the internal team on assigned accounts, providing guidance and support for RFPs/RFIs responses as needed.
  • Serve as point of contact for the client in regard to campaign strategy, analytics and ongoing optimizations, providing strategic insights and POVs that result in increased client satisfaction and business
  • Work with team-members to consult assigned clients in regard to marketing technology and the use of data
  • Develop POVs, analytical reports and other collateral as needed to educate and inform assigned clients of industry trends
  • Generate incremental revenue from existing clients.
  • Represent Coegi at assigned industry events Requirements
    • Must have a knowledge of programmatic, social and search media experience in a relevant, brand-facing role such as business/account management, client service manager or media strategy
    • 5-7+ years in one of the following industries: AdTech, SaaS, Consulting, Marketing (client-side)
    • Must display a strong understanding of the digital media ecosystem (programmatic, social, data providers, DSP/SSP platforms, etc)
    • Must display excellent organization skills and adaptability to manage multiple client projects and working within a team-oriented environment
    • Exceptional verbal and written communication skills
    • Must be familiar with multiple analytics and/or marketing platforms
    • Superior skills with computers, specifically Microsoft Office Suite and Google products (docs, sheets, etc)
    • Some sales experience is preferred, but not required
    • Bachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experience

Keywords: TC Industries Of Canada Company, Minneapolis , Account Strategy Director, Executive , Minneapolis, Minnesota

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