Audience Manager, Roundel
Company: Target
Location: Dayton
Posted on: February 25, 2021
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Job Description:
About Us Target is an iconic brand, a Fortune 50 company and one
of America?s leading retailers. Fueling the continued success of
one of the world?s most beloved and recognized brands is a
distinctly capable, creative and innovative Marketing organization.
Target Marketing is well known for inspiring and surprising guests,
and we pride ourselves in connecting them to the products and
experiences they expect and deserve from Target. We study our
guests to discover new needs and insights, and then craft every
interaction to build brand love and our business. We are market
experts who insist on a clear and cohesive understanding of our
business objectives, guest segments and behaviors, strategies and
tactics, overcoming obstacles and measuring success. Our commitment
to partnering both internally and with external agencies, media and
ad tech companies gives us a wide range of capabilities, from
award-winning creative work to exciting and performance-based
marketing. Leveraging our collective assets and fostering a
healthy, supportive and open team culture, we deliver a
holistically gratifying experience that guests can only get at
Target. A role within Roundel is an opportunity to be part of a
strategic priority business for Target. Roundel is Target?s entry
into the media business, a sell-side business built on the
principles of first party (people based) data, brand safe
environments and proof that our marketing programs drive business
results for our clients. We operate with the ethos of trust and
transparency and that media works best when it works in everyone?s
best interest. At the very root of that, Roundel is here to drive
business growth for our clients, and redefine ?value? in the
industry by solving core industry challenges vs. copy current
industry methods of operation. We are here to drive a key growth
initiative for Target and to lead the industry to a better way of
operating. As an Audience Manager you?ll leverage a combination of
strategic and technical skills to support the design and
implementation of a unified, real-time, cross-channel,
cross-platform view of the Target guest. Our team sits at the
intersection of data, technology and marketing, leveraging what we
know about our Guests to power performance-driven audience
strategies for our clients. In this role, you will build scalable,
automated audience capabilities that will power both Roundel and
Target Marketing campaigns. You will support the business strategy
and vision for these capabilities and partner with internal and
external teams to make them comes to life. Additionally, you will
manage the day to day execution and operations for activating
audiences and develop standards for safe and compliant data
transmission. Core responsibilities of this job are described
within this job description. Job duties may change at any time due
to business needs. About you: Four-year degree or equivalent
experienceMinimum 3 years of experience in digital marketing,
including digital audience and segmentationHighly detailed oriented
with excellent organization skills while managing multiple ongoing
projects Natural curiosity, persistence and problem-solving
skillsEffective team player with a desire to collaboratively solve
problemsExceptional communication skillsAbility to thrive in a
fast-paced environmentDemonstrated data acumen, experience using
querying languages (e.g. SQL/Hive), preferred Experience
facilitating communication between business and tech teams,
including presenting technical material to non-technical audiences,
preferred Americans with Disabilities Act (ADA) Target will provide
reasonable accommodations (such as a qualified sign language
interpreter or other personal assistance) with the application
process upon your request as required to comply with applicable
laws. If you have a disability and require assistance in this
application process, please visit your nearest Target store or
Distribution Center or reach out to Guest Services at
1-800-440-0680 for additional information.
Keywords: Target, Minneapolis , Audience Manager, Roundel, Executive , Dayton, Minnesota
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