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Product Marketing Specialist

Company: Xigent Solutions
Location: Champlin
Posted on: November 15, 2019

Job Description:

Xigent is looking for a B2B marketer with an aptitude for content creation and lead generation. The ideal candidate will be capable of clearly communicating both technical and business value propositions and is creative, driven to learn new skills, self-motivated and resourceful.
Xigent is a growing small company that needs a marketing generalist to move us to the next level of content marketing and automation. The position will work directly with the VP of Marketing and will collaborate effectively with a range of internal and external stakeholders leading the development of a variety of customer-facing marketing materials. This position is also responsible for executing digital marketing campaigns to build Xigent brand and offering awareness.
Primary Responsibilities:

  • Coordinate content marketing campaigns across Xigent digital properties
  • Partake in a number of activities to help optimize marketing paths and website.
  • Manage Xigent social media communications, engagement, and paid advertising
  • Facilitate the internal review, approval, and production of marketing collateral
  • Facilitate the creation of case studies, white papers, and other collateral by coordinating information-gathering meetings and interviews between Xigent's Subject Matter Experts and external content resources
  • Coordinate Customer events
  • Implement website updates and changes
  • Manage and maintain the company's CRM database for currency and accuracy of information
  • Administer channel partner marketing development funds
  • Perform market segmentation and analysis activities
    Required Qualifications
    • Knowledge of MS Office
    • Strong copywriting and editing skills
    • Attention to detail
    • Excellent organizational and follow-through skills
    • Ability to prioritize and drive projects to completion
    • Dependable, cooperative, and flexible
    • Displays motivation and initiative (self-starter)
    • Ability to collaborate and work across departments
    • Comprehension of the Data Center IT market
      Desired Qualifications
      • WordPress CMS
      • HubSpot Marketing Hub
      • LinkedIn
      • Basic HTML
      • Adobe Creative Cloud including InDesign and After Effects
        Position requires a lot of face to face interaction in our office but flexible on schedule and the ability to work from home some.

Keywords: Xigent Solutions, Minneapolis , Product Marketing Specialist, Advertising , Champlin, Minnesota

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