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Marketing Manager

Company: Waymouth Farms
Location: Minneapolis
Posted on: November 14, 2019

Job Description:

The Company:Waymouth Farms, Inc., a 150-person manufacturing company, is focused on making quality innovative snack foods for healthier living. Originally founded in 1976, since 2017 we are a second-generation owned and professionally managed business with a clear vision and strong core values (Integrity/Goodwill/Results) in pursuit of bringing the Company to the next level. We are on a mission to help Americans eat better and it starts with our salad toppings, trail mixes, roasted nuts and seeds, dried fruits, and other value-added products typically sold in produce departments of grocery stores.
Growth Goal:Our goal is to double sales within 10 years and we have the products and operational competency and capacity to do so.
Role Summary:Marketing Manager plays a key role leading a cross-functional team responsible for brand development, business planning, and plan execution. This position is responsible for extensive business and competitive analysis, business case development, product/SKU analysis, and financial forecasting input.
Essential Duties + Responsibilities:

  • Deliver short and long-range business goals and financial objectives by overseeing the brand, developing and executing marketing plans, establishing and tracking key metrics and providing business and competitive analysis and insights.
  • Lead the cross-functional team responsible for the development and execution of the business plan, sku management, business analysis, and key project management.
  • Assist with developing brand strategy and vision.
  • Plan and execute consumer marketing communications including online and social media.
  • Work with agency partners to create and manage promotional collateral to establish and maintain product branding.
  • As part of the marketing team, assist in developing marketing department processes, procedures, ensuring clear expectations, focus, accountability, and role definition.
  • Support sales with fact-based selling information, marketing plans, product information/attributes, research insights and sales training.
  • Recommend and evaluate product pricing and quantify expected impact on volume and margins.
  • Provide meaningful analysis on consumption and sales data.
  • Implement and manage a forecasting process.
  • Assist with annual volume, financial and budget planning.
  • Manage marketing budget that includes all marketing communication initiatives, consumer insights and market performance data.
  • Utilize data analysis and data sources to anticipate business trends, competitive activity, understand implications, and make sound conclusions and recommendations.
  • Continuously improve cross-functional planning, alignment, business process, and decision-making processes.
  • Assist in the development of consumer research strategy, planning, resourcing, execution and analysis through use of external resources. Synthesize information from market and product research findings to develop insights that guide strategic and tactical plans and consumer communication.
  • Lead packaging project management including packaging change process, claims and product descriptions.
  • Participate in the development of trade marketing plans and provide input on execution.
    Essential Competencies + Skills:
    Education: Bachelor's degree in business or marketing
    Preferred Education: MBA
    Required Work Experience: 5+ years of branded consumer product marketing including 1-2 years of cross-functional team leadership and business management
    Depth and breadth of experience across different channels (food, drug, mass, club, independent, wholesalers)

    Critical skills and abilities: -- Demonstrated ability to think and act strategically with a general management orientation.
    • Cross-functional understanding and ability to achieve business results through collaboration with finance, operations, product development, sales and vendor partners.
    • Well-developed team and project leadership skills including the ability to set direction, get results through others, and establish clear action plans, roles and responsibilities.
    • Business analysis and planning experience including sound judgment and decision-making. Exceptional analytical thinking skills including the ability to see trends, identify implications and use depth and breadth of experience to focus on what's important.
    • Effective written communication, presentation skills, and influencing skills both internally and externally.
    • Planning and prioritization skills including strong project management background.
    • Strong interpersonal skills and ability to lead and develop a collaborative results-oriented team environment.
    • Results driven with a strong track record.
    • Hands on, strong execution orientation with ability to lead with a sense of urgency.
    • Personal and professional values aligned with company values and culture, high integrity.
    • Able to handle pressure of deadlines, multiple projects and financial performance expectations.
    • Fast-paced growth business experience and/or demonstrated effectiveness in a small company where role includes both strategic and hands-on responsibilities.
      While we thank all applicants for their interest, only those selected for an interview will be contacted.
      EQUAL EMPLOYMENT OPPORTUNITY: Waymouth Farms, Inc. is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

Keywords: Waymouth Farms, Minneapolis , Marketing Manager, Advertising , Minneapolis, Minnesota

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