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Director of Marketing-Global Heritage

Company: Red Wing Shoe Company
Location: Red Wing
Posted on: July 16, 2019

Job Description:

Director of Marketing-Global Heritage Company Description Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future. Job Description A critical member of the marketing leadership team, the Director of Marketing - Global Heritage position is the senior most marketing lead responsible for developing strategic, customer-centric and fully-integrated marketing programs for the global Heritage business across both the Men's and Women's segments, while simultaneously executing North America go-to-market plans. Driving both long-term brand equity and profitable short-term sales, this position is responsible for representing the voice-of-consumer in all marketing efforts, liaising with key internal Essential Duties And Responsibilities: Relationship Alignment - Align Marketing strategies, process and tools with business goals of Heritage leadership though effective and proactive communicate and collaboration. Ensure strategic and executional tactical alignment with other key stakeholders including Sales, Product Creation/Development, Business Technology, E-Commerce. Voice of Consumer - Represent the voice of consumer in a multi-segment, multi-touch marketing/sales selling cycle leveraging consumer insights, trends and research to drive segment selection, persona development, journey mapping, and brand differentiation. Product Marketing - Position, launch and sustain a continuous pipeline of new footwear product launches across North America, coordinating with Europe and Asia regions, as appropriate. Campaign & Sales Enablement Development - Aligned with the overall Red Wing brand position and value proposition, lead the development of consumer-centric, compelling campaign content/assets and sales enablement tools across any number of tactics that address explicit and implicit need states/triggers. Customer/Channel Marketing - Drive customer and channel-specific marketing programs that effectively leverage our channel/retail relationships across events, trade shows, in-store, etc. Marketing Effectiveness - Monitor, measure and analyze the effectiveness of various marketing initiatives using both qualitative and quantitative inputs/techniques to enable continuous learning, campaign/program optimization, and consumer personalization at scale. Resource Management - Direct and manage a matrix of shared, internal marketing/creative resources and external agency/subject matter experts, including but not limited to advertising agencies, public relations firms, digital analytics, etc. Team Leadership - Be one of a handful of senior leaders within the Marketing Team to drive a more progressive, contemporary marketing organization by creating enterprise-wide standards and best practices, not afraid to get their hands dirty, have fun, and create demonstrable value to the company. Qualifications Bachelor's degree (B.A./B.S.) from four-year college or university in Business, Marketing or a related area of study and 10+ years of progressively more senior marketing responsibilities; or equivalent combination of education and experience. Innovative thinker and creative problem solver with a willingness and proven ability to challenge the status quo with multiple unknown inputs as the organization evolves to a more contemporary practice. Exceptional inter-personal skills with strong team leadership skills adept at successfully directing, influencing and integrating internal and external resources within a highly matrixed environment. Experience in trend-right footwear, apparel or with other heritage-based brands with demonstrated engagement in the category, keeping up-to-date on consumer trends, reading relevant blogs, etc. Demonstrated ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices. Demonstrated experience in directing event marketing efforts - customer/channel, consumer, trade shows, etc. Experiences and accomplishments leading digital channel marketing program and content development, including but not limited to site/search/social; general familiarity of Google Analytics. Exceptional written, oral and presentation skills with advanced PowerPoint skills. Financial and budget management savvy with a solid understanding of P&L reporting, Excel. Exposure and/or experience in international/global marketing. Engagement with one or more different marketing services agencies ideal. Ability to travel globally and domestically approximately 15% Red Wing Shoe Company, Inc. is a drug-free workplace. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. Please view Equal Employment Opportunity Posters provided by OFCCP at The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) recblid 38377sf3nxc5xvqi4q8h48xhuzhmlc

Keywords: Red Wing Shoe Company, Minneapolis , Director of Marketing-Global Heritage, Advertising , Red Wing, Minnesota

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