Marketing & Communications Generalist
Company: University of Minnesota
Posted on: November 18, 2023
Apply for Job Job ID 358631
Location Twin Cities
Job Family Marketing & Communications
Full/Part Time Full-Time
Job Code 8342MG
Employee Class Civil Service
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About the Job
The University of Minnesota College of Pharmacy is seeking a
Marketing & Communications Generalist/Specialist to join the
College of Pharmacy Marketing & Communications team.
The Marketing & Communications Generalist/Specialist works toward
developing, supporting, or implementing external and internal
communications projects for a variety of audiences.
This broad range of work for internal and external audiences may
include print, social media, web content, or multimedia assets,
ensuring consistent and effective messaging across all platforms.
This individual upholds the University brand standards to maintain
a consistent look, feel, and tone in all communications.
This position has work-from-home flexibility, the schedule for
which is determined in conjunction with the supervisor. This
position requires occasional attendance at on- and off-campus
events during and outside normal business hours. Salary is
commensurate with qualifications and experience with a range of
Principal Duties and Responsibilities:
40% Marketing & Communications
- Support the production and dissemination of internal and
external communications under the direction of the Director of
Communications and in support of the College of Pharmacy strategic
initiatives. This may include but is not limited to marketing
collateral, fliers, newsletters, web pages, and digital
correspondence. Solicit content, organize information and details,
collaborate with College of Pharmacy stakeholders, reinforce
deadlines, and attend regular editorial meetings.
- Coordinate and lead designated marketing and communications
projects for internal and external audiences; develop production or
communications plans as needed, determine stakeholders and
- Manage the College of Pharmacy generic email account,
responding to messages and forwarding as needed.
- Collaborate with team members on a range of marketing and
communications projects that others lead.
40% Content Creation & Strategy
- In collaboration with the Director of Communications, identify
and/or solicit compelling stories and content about the College of
- Write content that builds a story portfolio to demonstrate the
purpose-driven nature of our work, using a variety of storytelling
techniques to ensure the impact and outcomes of our work are clear
to stakeholder audiences.
- Assist with promoting and disseminating content on college
communications channels, including internal and external platforms,
website content, social media, and digital & print pieces.
Introduce new and compelling ways to draft and position content to
- Ensure content captures and embeds diversity, equity, and
inclusion as a key part of the storytelling approach.
- Provide excellent proofreading and editing for a range of
15% Social Media
- Support the communications' team's overall social media
- Assist with social media content generation and placement
- Help identify and curate social media metrics
- Support website and intranet maintenance with basic web
- Other Duties as Assigned
This position reports to the Director of Communications &
This position has no supervisory responsibility.
Bachelor's Degree in communications, marketing, public relations,
or closely related experience, and at least two (2) years of
professional experience related to this position; or a combination
of related education and work experience to equal at least six
Demonstrated experience with an understanding of marketing,
branding, and communications principles, managing the creative
services process, project management, and excellent attention to
Demonstrated experience with MS Office programs (Word, Excel,
PowerPoint, etc.) and Google Suite (Calendar, Sheets, Slides, Docs,
Forms, etc.).Ability to work as part of a high-performing and
Strong writing portfolio (samples should be provided)
3-5 years of marketing and communications experience for higher
Familiarity with academic environments and/or the University of
Minnesota and its programs and systems.
Experience with creating digital newsletters and communications
using Salesforce Marketing Cloud or similar CRM-mass email
Experience with web content creation and editing in Drupal 9 or
similar CMS web platform.
Experience with print production.
Experience in Associated Press (AP) style.
Experience using Adobe Creative Cloud programs: Photoshop,
Illustrator, InDesign, etc.
Familiarity pharmacy and/or health care communications
Communications and Teamwork: Demonstrates the ability to express
thoughts clearly and concisely; shows good active listening skills;
and can tailor messages to the appropriate audience.
Relationship Builder: Builds working relationships to resolve
problems and achieve common goals.
Commitment to Diversity, Equity & Inclusion: Is respectful and
effectively works with individuals from culturally diverse
populations. Demonstrates a commitment to and understanding of
diversity and inclusiveness. Demonstrates sensitivity and awareness
of challenges and institutional barriers for people from
under-represented populations, sexual orientation, gender identity
Motivation: Shows initiative, anticipates needs, and takes actions.
Ability to be self-directed, take appropriate action and be
efficient and resourceful in fulfilling responsibilities.
Accountability/Reliability: Takes ownership for own work. Accepts
responsibility for mistakes and learns from them. Follows through
on commitments, is dependable and trusted to work
The majority of the work in this position is performed in a general
office setting with work-from-home flexibility in coordination with
Some travel is necessary, particularly between University campuses
in support of all College of Pharmacy departments and programs.
* The Employer retains the right to change or assign other duties
to this position.
Working at the University At the University of Minnesota, you'll
find a flexible work environment and supportive colleagues who are
interested in lifelong learning. We prioritize work-life balance,
allowing you to invest in the future of your career and in your
life outside of work. The University also offers a comprehensive
benefits package that includes:
- Competitive wages, paid holidays, and generous time off
- Continuous learning opportunities through professional training
and degree-seeking programs supported by the Regents
- Low-cost medical, dental, and pharmacy plans
- Healthcare and dependent care flexible spending accounts
- University HSA contributions
- Disability and employer-paid life insurance
- Employee wellbeing program
- Excellent retirement plans with employer contribution
- Public Service Loan Forgiveness (PSLF) opportunity
- Financial counseling services
- Employee Assistance Program with eight sessions of counseling
at no cost Please visit the Office of Human Resources website for
more information regarding benefits.
How To Apply
Applications must be submitted online. To be considered for this
position, please click the Apply button and follow the
instructions. You will be given the opportunity to complete an
online application for the position and attach a cover letter and
resume. Additional documents may be attached after application by
accessing your "My Job Applications" page and uploading documents
in the "My Cover Letters and Attachments" section. To request an
accommodation during the application process, please e-mail
firstname.lastname@example.org or call (612) 624-UOHR (8647).
The University recognizes and values the importance of diversity
and inclusion in enriching the employment experience of its
employees and in supporting the academic mission. The University is
committed to attracting and retaining employees with varying
identities and backgrounds. The University of Minnesota provides
equal access to and opportunity in its programs, facilities, and
employment without regard to race, color, creed, religion, national
origin, gender, age, marital status, disability, public assistance
status, veteran status, sexual orientation, gender identity, or
gender expression. To learn more about diversity at the U:
Any offer of employment is contingent upon the successful
completion of a background check. Our presumption is that
prospective employees are eligible to work here. Criminal
convictions do not automatically disqualify finalists from
About the U of M
The University of Minnesota, Twin Cities (UMTC) The University of
Minnesota, Twin Cities (UMTC), is among the largest public research
universities in the country, offering undergraduate, graduate, and
professional students a multitude of opportunities for study and
research. Located at the heart of one of the nation's most vibrant,
diverse metropolitan communities, students on the campuses in
Minneapolis and St. Paul benefit from extensive partnerships with
world-renowned health centers, international corporations,
government agencies, and arts, nonprofit, and public service
organizations. At the University of Minnesota, we are proud to be
recognized by the Star Tribune as a Top Workplace for 2021, as well
as by Forbes as Best Employers for Women and one of America's Best
Employers (2015, 2018, 2019, 2023), Best Employer for Diversity
(2019, 2020), Best Employer for New Grads (2018, 2019), and Best
Employer by State (2019, 2022).
Keywords: University of Minnesota, Minneapolis , Marketing & Communications Generalist, Advertising , Minneapolis, Minnesota
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