Marketing & Communications Generalist

Company: University of Minnesota
Location: Minneapolis
Posted on: November 18, 2023

Job Description:

Apply for Job Job ID 358631
Location Twin Cities
Job Family Marketing & Communications
Full/Part Time Full-Time
Regular/Temporary Regular
Job Code 8342MG
Employee Class Civil Service
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About the Job


The University of Minnesota College of Pharmacy is seeking a Marketing & Communications Generalist/Specialist to join the College of Pharmacy Marketing & Communications team.

The Marketing & Communications Generalist/Specialist works toward developing, supporting, or implementing external and internal communications projects for a variety of audiences.
This broad range of work for internal and external audiences may include print, social media, web content, or multimedia assets, ensuring consistent and effective messaging across all platforms. This individual upholds the University brand standards to maintain a consistent look, feel, and tone in all communications.
This position has work-from-home flexibility, the schedule for which is determined in conjunction with the supervisor. This position requires occasional attendance at on- and off-campus events during and outside normal business hours. Salary is commensurate with qualifications and experience with a range of $56,000-$60,000 annually.

Principal Duties and Responsibilities:
40% Marketing & Communications

• Support the production and dissemination of internal and external communications under the direction of the Director of Communications and in support of the College of Pharmacy strategic initiatives. This may include but is not limited to marketing collateral, fliers, newsletters, web pages, and digital correspondence. Solicit content, organize information and details, collaborate with College of Pharmacy stakeholders, reinforce deadlines, and attend regular editorial meetings.
• Coordinate and lead designated marketing and communications projects for internal and external audiences; develop production or communications plans as needed, determine stakeholders and distribution channels.
• Manage the College of Pharmacy generic email account, responding to messages and forwarding as needed.
• Collaborate with team members on a range of marketing and communications projects that others lead.
  40% Content Creation & Strategy
  
  • In collaboration with the Director of Communications, identify and/or solicit compelling stories and content about the College of Pharmacy community.
  • Write content that builds a story portfolio to demonstrate the purpose-driven nature of our work, using a variety of storytelling techniques to ensure the impact and outcomes of our work are clear to stakeholder audiences.
  • Assist with promoting and disseminating content on college communications channels, including internal and external platforms, website content, social media, and digital & print pieces.
    Introduce new and compelling ways to draft and position content to ensure effectiveness.
  • Ensure content captures and embeds diversity, equity, and inclusion as a key part of the storytelling approach.
  • Provide excellent proofreading and editing for a range of content types.
    15% Social Media
    
    • Support the communications' team's overall social media strategy
    • Assist with social media content generation and placement
    • Help identify and curate social media metrics
      5% Website
      
      • Support website and intranet maintenance with basic web updates
        5%
        
        • Other Duties as Assigned
          Supervision:
          This position reports to the Director of Communications & Marketing.
          This position has no supervisory responsibility.
          
          Qualifications
          
          
          Required Qualifications:
          Bachelor's Degree in communications, marketing, public relations, or closely related experience, and at least two (2) years of professional experience related to this position; or a combination of related education and work experience to equal at least six years.
          Demonstrated experience with an understanding of marketing, branding, and communications principles, managing the creative services process, project management, and excellent attention to detail.
          Demonstrated experience with MS Office programs (Word, Excel, PowerPoint, etc.) and Google Suite (Calendar, Sheets, Slides, Docs, Forms, etc.).Ability to work as part of a high-performing and collaborative team
          Strong writing portfolio (samples should be provided)
          Preferred Qualifications:
          3-5 years of marketing and communications experience for higher education.
          Familiarity with academic environments and/or the University of Minnesota and its programs and systems.
          Experience with creating digital newsletters and communications using Salesforce Marketing Cloud or similar CRM-mass email marketing tools.
          Experience with web content creation and editing in Drupal 9 or similar CMS web platform.
          Experience with print production.
          Experience in Associated Press (AP) style.
          Experience using Adobe Creative Cloud programs: Photoshop, Illustrator, InDesign, etc.
          Familiarity pharmacy and/or health care communications
          Desired Competencies:
          Communications and Teamwork: Demonstrates the ability to express thoughts clearly and concisely; shows good active listening skills; and can tailor messages to the appropriate audience.
          Relationship Builder: Builds working relationships to resolve problems and achieve common goals.
          Commitment to Diversity, Equity & Inclusion: Is respectful and effectively works with individuals from culturally diverse populations. Demonstrates a commitment to and understanding of diversity and inclusiveness. Demonstrates sensitivity and awareness of challenges and institutional barriers for people from under-represented populations, sexual orientation, gender identity and expression.
          Motivation: Shows initiative, anticipates needs, and takes actions. Ability to be self-directed, take appropriate action and be efficient and resourceful in fulfilling responsibilities.
          Accountability/Reliability: Takes ownership for own work. Accepts responsibility for mistakes and learns from them. Follows through on commitments, is dependable and trusted to work independently.
          Working Conditions:
          The majority of the work in this position is performed in a general office setting with work-from-home flexibility in coordination with the supervisor.
          Some travel is necessary, particularly between University campuses in support of all College of Pharmacy departments and programs.
          
          * The Employer retains the right to change or assign other duties to this position.
          Benefits
          
          
          Working at the University At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work. The University also offers a comprehensive benefits package that includes:
          • Competitive wages, paid holidays, and generous time off
          • Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Scholarship
          • Low-cost medical, dental, and pharmacy plans
          • Healthcare and dependent care flexible spending accounts
          • University HSA contributions
          • Disability and employer-paid life insurance
          • Employee wellbeing program
          • Excellent retirement plans with employer contribution
          • Public Service Loan Forgiveness (PSLF) opportunity
          • Financial counseling services
          • Employee Assistance Program with eight sessions of counseling at no cost Please visit the Office of Human Resources website for more information regarding benefits.
            How To Apply
            
            
            Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume. Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section. To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR (8647).
            Diversity
            
            
            The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
            Employment Requirements
            
            
            Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
            About the U of M
            
            
            The University of Minnesota, Twin Cities (UMTC) The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations. At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).

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