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Marketing Automation Specialist

Company: Infinity Consulting Solutions, Inc.
Location: Minneapolis
Posted on: March 20, 2023

Job Description:

TITLE: Marketing Automation Specialist
Location: Minneapolis, MN (2x/week on site)
Compensation Range : $35-$50/hour Depending on Experience

The Marketing Automation Specialist will partner with business stakeholders, marketing strategists, and digital measurement teams to brainstorm, gather requirements, design, develop and implement best-in-class targeted campaigns utilizing Salesforce Marketing Cloud. As part of a fast-paced, growing marketing organization the ideal candidate will be energetic, a self-starter, and possess a detailed focus that will support the marketing organization.

What You'll Do:

  • Architect, design and develop end-to-end marketing campaigns with business partners utilizing Salesforce Marketing Cloud

  • oCollaborate with business partners across the organization on campaign requests ensuring each campaign utilzes industry best practices, is measurable, and has relevant KPIs

  • Responsible for Administration of Salesforce Marketing Cloud Platform
  • Build, test and deploy email campaigns within Salesforce Marketing Cloud and Distributed Marketing
  • Partner with agency partner on requirements, development and QA for projects where applicable
  • Develop and edit email templates within Salesforce Marketing Cloud
  • Create SQL queries in Automation Studio to segment audiences
  • Troubleshoot technical issues related to HTML templates, email testing, list segmentation and all other areas of email execution

  • Assist in answering questions and troubleshooting issues regarding the SFMC and Distributed Marketing product.

  • Optimize performance through A/B testing and segmentation using lists

  • Implement scalable, repeatable and comparable methods of measurement and performance tracking and distribute post-campaign.

    Skills / Experience You Will Need:

    • Four-year degree or relevant experience
    • 3+ years experiences with marketing automation platforms (Salesforce Marketing Cloud)
    • 3+ years of experience with Salesforce
    • Demonstrated experience developing marketing strategies and programs.
    • Proven dedication to and focus on client service and satisfaction.
    • Exceptional project management skills.
    • Excellent interpersonal and communication skills to direct, motivate and persuade clients.
    • Self-starter who is able to make decisions independently.
    • Ability to learn new systems quickly and independently.
    • Detailed oriented.
    • Able to handle multiple tasks under very tight deadlines.
    • Working knowledge of HTML an email design principles
    • Salesforce Marketing Cloud Certification Preferred
    • 2+ years' experience MarketingCloud automations, Data extensions, Journey Builder, Contact builder, audience segmentation, V5 connector, AMPScript, Javascript
    • 2+ years' experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Email Studio, Social Studio, Journey Builder, Mobile Studio, Automation studio.
    • 2+ years' experience with Salesforce

      About Infinity Consulting Solutions
      At Infinity Consulting Solutions our mission is to cultivate successful long term relationships with candidates and clients matching the right candidate with the right client. We believe technology cannot replace the real personal relationships we cultivate. We reject the notion that technology alone is the answer to staffing which is why we our successful partnerships rely on collaboration NOT automation. ICS has been providing flexible staffing solutions for over 20 years in Information Technology, Compliance, Accounting / Finance and Corporate Support. Our staffing solutions include Contract, Temp to Perm and Permanent Placement.
      ICS is an Equal Opportunity Employer.

      *W2 employees of ICS are offered comprehensive benefits including health, dental and vision.

Keywords: Infinity Consulting Solutions, Inc., Minneapolis , Marketing Automation Specialist, Advertising , Minneapolis, Minnesota

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