Marketing Automation Specialist
Company: BoardVitals
Location: Minneapolis
Posted on: January 27, 2023
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Job Description:
Ascend Learning is a national leader in data driven, online
educational solutions for learners, educators and employers in
high-growth, licensure-driven professions spanning healthcare,
fitness and wellness, skilled trades, insurance and financial
services. We are passionate about accelerating learning while
impacting job readiness, employment success and employee retention
with the belief that our work changes lives.
Our culture is intentionally results-driven and selfless, with a
relentless focus on our customers. We believe in trust,
transparency, freedom, and responsibility with a commitment to
meritocracy, inclusion, and diversity of thought. Continual
investment in our over 1400 employees is also a core principle
realized through ongoing professional development and providing
opportunities to grow, develop and lead. Ascend Learning is
headquartered in Burlington, MA, with additional office locations
and remote workers in cities across the U.S. and in the U.K..
MedHub and BoardVitals are part of Ascend Learning, an organization
that is a national leader in data-driven, online educational
solutions for learners, educators and employers in high-growth,
licensure-driven professions spanning healthcare, fitness and
wellness, skilled trades, insurance and financial services. We are
passionate about accelerating learning while impacting job
readiness, employment success and employee retention with the
belief that our work changes lives.
As an organization fueled by a commitment to elevate the education
and training of future physicians, MedHub, BoardVitals, and CMEList
continue to drive prominence as leading medical education solutions
providers. MedHub's proven software and expertise enable educators
to exponentially reduce administrative burden and maximize
institutional oversight. When combined with BoardVitals' board exam
prep materials and analytics, the two provide institutional leaders
with data-driven insights to inform curriculum effectiveness and,
ultimately, physician preparedness.
Marketing Automation Specialist
MedHub and BoardVitals are searching for an experienced marketing
automation specialist who will drive lifecycle marketing programs.
In this role, you will be focused on delivering automation programs
leveraging Hubspot and Pardot, in alignment with Salesforce CRM.
Critical to success is the ability to understand, analyze, and
optimize market segmentation and customer journeys to maximize
product and organizational growth. The right candidate for this
role is data-driven, has a strong attention to detail, and can
think and execute creatively to ensure best-in-class user
experience.
As the Marketing Automation Specialist, you will manage and execute
customer acquisition, nurture and conversion campaigns that will
drive new business, engage existing customers, and strengthen the
brands within Ascend Learning's Medicine vertical. You will
leverage and promote the use of best practices in marketing
automation and database management. The Marketing Automation
Specialist is a power user of the marketing technology stack that
is utilized to drive effective and innovative digital strategy. As
a key member of the marketing team, you will be primarily
responsible for building and executing customer journey workflows,
integrating digital campaigns and in-person campaign interactions,
and implementing email automation.
Reporting to the Director of Marketing, this role will be hybrid in
Ascend's Minneapolis office or remote.
Responsibilities
Skills and Abilities
Education & Experience
Preferred Qualifications and Skills
Ascend Learning, LLC is proud to be an equal opportunity
employer(M/F/Vets/Disabled). No agency or search firm submissions
will be accepted. Applications for U.S. based positions with Ascend
Learning, LLC must be legally authorized to work in the United
States and verification of employment eligibility will be required
at the time of hire.
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Keywords: BoardVitals, Minneapolis , Marketing Automation Specialist, Advertising , Minneapolis, Minnesota
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