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Marketing Specialist

Company: Kforce Finance and Accounting
Location: Minneapolis
Posted on: November 26, 2022

Job Description:

RESPONSIBILITIES:Kforce has a client in Minneapolis, MN that is seeking a Marketing Specialist.



Responsibilities:

In this role, the Marketing Specialist is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. The Marketing Specialist delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.



Responsibilities:

  • Evaluates and measures program results to optimize investment

  • Works with agencies and cross-functional teams to produce materials that are branded and compliant

  • Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies

  • Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc., to achieve business line goals; Provides solutions and problem solve for business line objectives

  • Supports the Rewards/Loyalty Program with customers and specific vendors; This is a support role which will be involved with various aspects of the program such as web content for Program vendors, processing invoices (inputting invoices), program rules and FAQ updates, and assisting in monitoring Card Member Service Shared Mailbox (customer support)

  • Work with internal business line managers and outside vendors to collect and update web content

  • Review content in test environment to ensure copy and images are accurate and correct

  • Review and test web copy and images for team members, this could include new functionality.



    Input invoices in timely and accurate manner into AP system

  • Update and manage program rules and faq's across many programs

  • Work customer service requests from shared mailbox, take prescribed action and document for controls

Keywords: Kforce Finance and Accounting, Minneapolis , Marketing Specialist, Advertising , Minneapolis, Minnesota

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