Sr Marketing Specialist (Strategic Planning)

Company: Thrivent Financial
Location: Minneapolis
Posted on: November 26, 2022

Job Description:

Summary



Individual contributor role that is responsible for providing expertise in support of planning, development and execution of organizational Brand, Go-To-Market and CRM marketing strategies and tactics that align with key enterprise / department/program goals. The Sr. Marketing Specialist leverages data and analytics to drive key business decisions, recommendations and to continuously improve marketing results. This position provides leadership to medium sized work streams or participates as a team member on larger or more complex work streams, projects and initiatives that engage cross-organizational team members. The senior specialist role is responsible for some level of strategic development, as well as, execution of tactics.



Job Description



Job Duties and Responsibilities



+ Works directly with premier field resources to support marketing development designed to grow and sustain successful practices. Provides assistance with developing client acquisition, service and retention strategies; enables implementation of marketing plans, advertisement, and digital strategies; acts as liaison with creative, compliance and other internal groups to provide superior experience.



+ Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.



+ Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives. Leverages experience to drive development that aligns with key corporate strategies and initiatives.



+ Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity and new member growth. Plans and creates positioning of brand to select market segments through multiple communication channels.



+ Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM and event management strategies.



+ Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of client offers that attract target segments and drive engagement.



Required Job Qualifications



+ 5 - 7 years marketing or related experience



+ College degree in marketing or related field; masters a plus but not required.



+ Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.



+ Excellent communication skills and exceptional customer service mindset.



+ Demonstrates strong project management and collaboration skills



+ Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.



Other Critical Factors



+ Business acumen and the ability to work across a large organization.



+ Collaboration/networking skills.



Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex , gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state , or federal law. This policy applies to all employees and job applicants.



Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation , please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.



At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they've been given. At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our customers. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today-and tomorrow.



For over 100 years, Thrivent has been helping people build their financial futures and live more generous lives. Today, it's a Fortune 500 company that offers a full range of expert financial solutions, serving more than 2 million customers, as well as the communities in which they live and work.



Thrivent fosters a diverse workforce to serve our diverse clientele, reflecting a wide range of backgrounds and experiences. If you're intrigued about our work and the possibility of becoming part of it, we invite you to visit Thrivent.com to learn more. You won't just build a career; you'll be part of an organization focused on growing, innovating, and serving.

Keywords: Thrivent Financial, Minneapolis , Sr Marketing Specialist (Strategic Planning), Advertising , Minneapolis, Minnesota