Marketing Planning Specialist
Company: Great Clips
Posted on: November 26, 2022
Greater Minneapolis St. Paul area candidates only please.
As a Marketing Planning Specialist on the Great Clips Marketing
Planning Team, you will provide ongoing marketing support to
franchisees by assisting in the planning, execution, and
optimization of market-level marketing programs, new salon openings
and incremental/guerilla marketing efforts. The ideal candidate
will be capable of balancing creative, analytical and tactical
needs of the marketing programs for the franchisees in the regions
they support to help salons grow their business.
This position reports to the Marketing Manager and will support
franchisees primarily in the NW region of the US and the execution
of marketing plans in Canadian markets. The person in this role
will work cross functionally with teams in Operations, Legal, IT,
as well as many agency partners, in support of a
multi-million-dollar Ad Fund budget.
Your Mission On your journey, you will:
- Assist in the development, execution and analysis of annual
marketing calendars in assigned markets (including US and Canada)
to ensure that marketing programs are successfully completed each
year within the established budgets and against stated business
- Manage new salon opening plans by working with the franchisees
and Operations to ensure maximum utilization of resources and the
achievement of marketing and financial objectives.
- Oversee the development and implementation process with all key
marketing vendors and internal resources to ensure accuracy,
timeliness, efficiency, and effectiveness of marketing
- Provide ongoing support to franchisees for incremental and
guerrilla marketing. Serves as the primary contact to franchisees
within assigned markets by providing timely responses to maximize
their marketing efforts, positively promote Great Clips in the
marketplace, and drive growth in their businesses.
- Communicate and execute new marketing tactics as set forth from
the marketing planning leadership team.
- Build relationships with franchisees and serves as counsel as
they navigate an ever-changing business environment.
- Responsible for development, execution, and analysis of annual
marketing calendars in a small number of markets, as directed by
the Marketing Manager.
- Collaborate with internal and external teams on special
projects as prioritized to help department and company achieve
goals. Your Expertise To land this job you will need to show your
proven ability to, and possess the following:
- Bachelor's degree required with 2-3 years of marketing
experience on either client or agency, working with traditional
and/or digital media channels
- Strong analytical abilities and understanding of a franchise
- Knowledge of marketing and advertising principles and
practices; ability to apply these principles and practices in the
development and communication of marketing/advertising
- Able to effectively multi-task and manage competing
- Customer relations skills, such as the ability to respond with
a sense of urgency, and with tact and diplomacy in difficult
- Excellent computer skills and knowledge of Excel, Power Point
and other financial or reporting platforms
- Able to communicate in both written and verbal form with
conviction and credibility, adapting the message to suit level of
- Flexibility, a positive attitude, enthusiasm, and excellent
problem-solving skills required
- Ability to work independently and with teams Your Work
Environment Our corporate headquarters are in Bloomington, MN. Our
approach to work environment focuses on the balance between
teamwork and flexibility which means that you have the choice to
work predominately remote (besides monthly in office Connection
Days and potential in person team meetings) or in the office based
on your personal needs. Our office has lots of natural light,
hydraulic desks for standing or sitting and many other amenities,
so we are sure you will enjoy your office time as much as working
Occasional travel (5%-10% of time) to markets across the country
and Canada, based on business needs. Travel could include multi-day
depending on scheduled meetings.
Key Competencies Getting Results
- Ability to drive for results, focus on the customer and build
realistic plans. Using a Thoughtful Approach
- Having the ability to think strategically, demonstrate agility,
think creatively, apply financial acumen and promote teamwork.
Working with People
- Excited to build partnerships, model ethical performance,
communicate with impact and influence others. What We Offer We
offer a competitive salary, health benefits, wellness programs, a
company-matching 401K and tuition assistance but some perks that
set us apart are:
A focus on your development. We want to know what your dreams and
aspirations are and hope to find ways of Great Clips helping you
along in your journey. Your personalized development plan will
create a path for your growth and promotion potential.
A GREAT culture. One the most frequent compliments you will hear
about Great Clips from employees, franchisees and business partners
alike is that Great Clips has a GREAT culture. Our belief is that
we are strongest together and therefore find it important to have
an inclusive, diverse work culture. Though we embrace our
differences, we all share in our 6 core values; we are kind, we
listen and earn trust, we keep it simple, we focus on execution, we
exceed expectations and WE MAKE IT FUN.
A spirit of ideas and innovation. Here at Great Clips, we have a
competitive lead within our industry. Though we hold a strong
position, we never stop pushing.
About Great Clips With more than 4,400 franchised salons throughout
the United States and Canada, Great Clips is the world's largest
haircutting salon brand. Our salon owners and corporate staff are
dedicated to our salon communities with a focus on philanthropic
and volunteer activities. Great Clips, Inc. employees are
passionate about what we do.
Keywords: Great Clips, Minneapolis , Marketing Planning Specialist, Advertising , Minneapolis, Minnesota
Didn't find what you're looking for? Search again!