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Digital Marketing Lead

Company: Genesis10
Location: Minneapolis
Posted on: September 24, 2022

Job Description:

Genesis10 is seeking a Digital Marketing Lead for a contract with our client in Minneapolis, MN -Responsibilities:A. Develop a "Strategic Plan to achieve step jump increase in Digital Marketing Support business performance in the immediate term

  • Goals of the business performance improvement are to
  • Increase advisors' usage, stickiness with the service & eventual revenue growth at a minimum of 50% YoY if not more than that.
  • Maintain strong operating margins or retain them at current levels as we increase level of servicing
  • Elevate the level of servicing / layers/ options through understanding of existing marketing tools, brand and compliance guidelines
  • Focus of the growth exercise with the below in mind:
  • Enhancing our Digital Marketing Approach/ Support to create bottom line impact through increased prospects/ lead generation & ability to directly/ in-directly co-relate the outcome with DM support for advisor practices
  • Increase efficiencies in existing services/ activities. For ex. Is posting 2 original posts per week a good enough tactic or should we strategize actively to come up with post(s) which can create stronger reach/ impact?; Or, how can we use SEO to our advantage and create more traffic and is it possible to track prospects coming from website updates/ support?
  • Create a 'Playbook' for DM team to leverage:
  • Covering advisor onboarding/ engagement, advisor social media presence enhancement and advisor bottom-line impact creation
  • Developing Pricing/ service package
  • he strategic plan shall be in the form of a prioritized set of initiatives to achieve the target objectivesB. Create an "Action Plan to achieve the strategic initiatives identifiedWork with initiative owners to develop "Action Plans around each of the prioritized initiatives, including :-
    • Implementation plan; Collateral lists; Ownership; Timelines; Deliverables; Target Metrics
    • Define and Develop a monitoring mechanism for tracking and driving performance across various elements of the "Action Plan, including:-
    • Dashboards and Reports
    • Reviews and MeetingsQualifications:
      • The vendor's deliverables shall include the following,
      • The overall deck for the following deliverables that the vendor will specifically create/ deliver:
      • "Strategic Plan including playbook to achieve step jump increase in Digital marketing space in the immediate term (next 3 years), in the form of a prioritized set of initiatives to achieve the target objectives
      • "Action Plan to achieve the strategic initiatives identified, which will include list of potential initiatives for the service and their corresponding Implementation plan; Collateral lists; Ownership; Timelines; Deliverables; Target Metrics; Dashboards and Reports
      • Integrated Marketing and Communications approach for PracticeSourceDuring weeks 1 through 4 of the engagement, the Vendor shall:Understand & analyze
        • Current business model of the virtual back office & journey ramping up support in various areas
        • Digital Marketing platforms offered by the client and compliance guidelines
        • Current DM service offerings & process flow
        • Customer behavior; segmentations
        • Customer expectations & requirements
        • Internal operations
        • Current resource utilization & time spend
        • Identify & finalize "Strategic plan, in the form of a long list of initiatives to achieve the target growth and margin objectives
        • Finalize the implementation approach
        • Define PoA opportunity based on Target Groups and by Revenue/ MarginDuring weeks 5 through 6 of the engagement, the Vendor shall:Prioritize growth and margin initiatives based on
          • Value potential
          • Capabilities required
          • Resources required
          • Time required
          • Finalize initiative short-list and assign ownership & targets
          • Work with each Initiative owner to define the Implementation plan, including
          • Success metrics
          • Deliverables
          • Action steps
          • Collateral list
          • Timelines & activity calendar
          • Build out Integrated Marketing and Communications approach deck for the service expansion, based on final initiative lists
          • Submit an executive level storyboard, communicating Strategic plan to achieve growth and margin objectives including the PoA opportunity definition, detailed action plans corresponding to each of prioritized initiativesDuring weeks 7 through 12 of the engagement, the Vendor shall:Provide PMO (Project Management Office) support, including
            • Performance review
            • Guidance & support
            • Senior management reports & updates
            • Course corrections (wherever needed)Vendor shall provide a "Burn Report at the end of each week that shows the number of hours consumed for each resourceDeliverables:
              • Week 6: Executive level storyboard, including
              • Strategic plan to achieve growth and margin objectives including the PoA opportunity definition
              • Action plans corresponding to each of prioritized initiatives
              • Week 4: Digital Marketing Service implementation approach
              • Week 7: Integrated Marketing and Communications approach deck for Digital Marketing ServiceIf you have the described qualifications and are interested in this exciting opportunity, apply ASAP!Whether you are looking for contract, contract-to-hire, or permanent positions, let's connect today!Benefits of working with Genesis10:--- - - - - - Medical, Dental, HSA, 401k, etc are available.--- - - - - - Bi-weekly payroll.--- - - - - - Established consultant re-marketing program that provides meaningful and challenging on-going opportunities.--- - - - - - Downtown parking allowance.--- - - - - - Delivery Director for employee success and support.--- - - - - - $1000 referral program with the opportunity to earn additional income.About Genesis10:Genesis10 is a Professional Technology Services Firm providing Staffing, Workforce Optimization and Domestic Outsourcing Solutions. If you are a high performing business or IT professional with solid, referenced experience, we want to meet you. Genesis10 recruiters and delivery professionals are highly accomplished career advocates, who get to know you beyond your resume to position you with the opportunities that fit your skills, experience and aspirations. We have benefit options to fit your needs and a support staff that works with you from placement throughout your engagement - project after project. To learn more about Genesis10 and to view all our available career opportunities, please visit us at www.genesis10.com "Genesis10 is an Equal Opportunity Employer, M/F/D/V"

Keywords: Genesis10, Minneapolis , Digital Marketing Lead, Advertising , Minneapolis, Minnesota

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