Marketing Specialist
Company: Lurie, LLP
Location: Minneapolis
Posted on: August 7, 2022
Job Description:
Ready to drive the Lurie brand forward and support our business
growth? We are looking for a highly-motivated and creative
professional to join our Marketing and Business Development
team.This role is ideally suited for a creative and high-energy
Marketing Specialist with experience in digital marketing (website,
social media, e-mail marketing) and design (graphics, brand
standards, collateral, and marketing resources) We are looking for
a hand-on creative problem solver with exceptional communication,
organizational, people, and process skills to ensure all internal
and external communications are engaging, consistent, and
on-brand.
Responsibilities include (but not limited
to):Design/Creative/Branding
- Create exceptional graphics, designs and other visual elements
with skill and efficiency using the Adobe Creative Suite. Be able
to think in concepts, improvise ideas and move fast with (at times)
minimal direction to bring our brand elements to life.
- Skillfully review, copy-write, brand and finalize the graphics
and branding on our firm communications, brochures/collateral,
advertising, digital assets, and proposals.
- Update and maintain marketing materials, including one-pagers,
PowerPoint presentations, and other collateral, according to brand
standards.
- Create and edit videos for internal communication and external
marketing purposes.
Digital Marketing
- Responsible for building/evolving/scaling the Firm's brand and
lead generation capabilities through digital and social media
platforms
- Bring your WordPress website design skills and experience that
elevate our firm's website user experience and performance (design,
content, analytics, and functionality) for luriellp.com and
https://www.luriewealthadvisors.com/.
- Develop SEO strategies that drive traffic and ROI for the
Firm
- Create savvy social media posts and e-mail marketing campaigns
that include videos and photos; prepares content for posts. Help
our firm showcase its culture and community connections.Content
Marketing
- Build and execute plans to leverage the Firm's extensive
thought Leadership (e.g., blogs, podcasts, publications, events)
through organic and paid social media and digital campaigns,
including LinkedIn, Twitter, Facebook, Instagram, YouTube, and
more.
- Research, strategy and develop content marketing in
collaboration with our team's PR/Communication Manager.
- Be comfortable ghostwriting for internal and external
communications.
- Take an active role in planning, marketing and executing
special events such as seminars.
- Coordinate, organize and manage all promotional marketing needs
- from small giveaways to large-scale event support and trade show
booths.
Project Management and Organization
- Work closely with HR team to design internal support and
related materials for firm events, bringing the intranet to life
with color and design, office/event signage, and other
projects.
- Skillfully track and update projects, creative assets and
templates in our marketing database.
- Other tasks as requested, including but not limited to event
marketing support, technology setup for live
(Audio/Video/Microphone) and virtual presentations (GoToWebinar,
Zoom, Teams, etc.) - a plus.
Education and Experience:
- Minimum of 3 years of related, professional work experience
within a professional service environment, marketing agency or
related business - a plus if your experience is within the
accounting, consulting or financial services industry.
- BS/BA degree or equivalent in marketing, or communications or
related field.
- Strong acumen with design and website software, such as Adobe
Creative Suite, and WordPress.
- Experience with digital marketing, social media publishing
tools, email marketing platforms (such as ConstantContact,
ActiveCampaign,etc.), CRMs (such as Hubspot, etc.), and marketing
task/project management platforms (such as Monday.com).
- Strong acumen with Microsoft Office Suite (including
Publisher.
- Experience with Microsoft Teams and related file
storage/collaboration technology, such as SharePoint, and
others.
Knowledge, Skills and Abilities:
- Strong sense of urgency and excellent organizational
skills.
- Attention to detail in composing, typing and proofing
materials, establishing priorities and meeting deadlines;
multi-tasking abilities are integral to the success of this
position.
- Strong project management skills - the ability to design
concepts, drafts and execute our content marketing goals quickly,
under sometimes limited direction, and budget/track your time to
meet a high level of production and daily requests.
- Analytical ability is required to gather and summarize data for
reports, find solutions to various administrative impediments, and
prioritize work.
- Ability to take direction from multiple sources, prioritize and
reprioritize as necessary.
- Ability to work as a team and develop relationships
quickly.
- Ability to work independently and to contribute to the team's
culture and success.
- Proven to be successful in positions where planning ahead and
troubleshooting have been key requirements.
- Ability to quickly ramp up learning and understand new systems
and processes.
- Professionally represent the Firm through participation in
professional, charitable, and/or civic organizations and networking
events under the direction of the Marketing Director.
Lurie LLP is an equal opportunity employer. Veterans, women,
persons of color, members of the LGBTQ community, and individuals
with disabilities are strongly encouraged to apply.
Keywords: Lurie, LLP, Minneapolis , Marketing Specialist, Advertising , Minneapolis, Minnesota
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