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Associate Director of Email Marketing

Company: The Stable
Location: Minneapolis
Posted on: May 16, 2022

Job Description:

Job DescriptionAssociate Director of Email MarketingThe Company:We are excited to announce that Zehner and BVA have been acquired by The Stable. Learn more at: https://bit.ly/3s6QFeo and stay tuned for more info as we work to fully integrate our teams and our offerings.The Stable is a commerce agency that connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands. For more information visit thestable.com.Like what you hear? We invite you to get up out of your chair, walk to your boss's office (or Zoom), quit your job and come work for us!The Job:As the Associate Director of Email Marketing at The Stable, you will be responsible for planning and developing our overall email marketing strategy, growing the email team, ensuring that client campaign management tasks are being followed and email best practices are being implemented. You will serve as the liaison for our internal teams and the client team by focusing on providing oversight on execution and overarching strategy to ensure we are meeting and exceeding our client's growth goals and objectives. This is an opportunity to strengthen your strategy chops while becoming an email marketing leader.

As a Associate Director of Email Marketing, you will:
  • Be The Stable's resident expert in email marketing; maintain platform certifications, push for advanced strategic uses of email platform tactics
  • Build a team of email marketing professionals to support The Stable's clients.
  • Lead the partner relationship with our email partners to learn about new opportunities for our clients to test and learn.
  • Assist in the planning and strategy process for our clients and with new client pitches.
  • Execute a customer-first approach to all email and direct-mail strategy for new customer acquisition, customer upsell/xsell, customer retention, and customer referral & advocacy
  • Manage email and direct mail campaign execution from idea creation, copywriting, HTML edits, deployment, scheduling, segmentation, production, automation, A/B testing, and optimization
  • Ongoing program optimization, including structure & targeting improvements, channel expansion, and improvement of process and infrastructure.
  • Employ a consistent best-practice approach for creating email and direct mail templates, dynamic content, testing methodologies, list segmentation, and deliverability
  • Pull campaign reports and drive continuous improvement across email and direct mail KPIs (deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue)
  • Develop test methodology and apply data driven techniques to optimize across all funnel stages - for example: personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing
  • Partner closely with marketing ops to maintain data hygiene and automated processes across the sales and marketing tech stack
  • Help build The Stable's email marketing processesThe Qualifications:
    • 4+ years of experience managing mainly eCommerce email campaigns
    • Proficiency with Klaviyo Email and SMS Solutions
    • Experience with Listrak, Omnisend, MailChimp, Yotpo, Attentive and/or other ESP platforms (preferred)
    • In depth knowledge of lead nurturing, marketing automation, and/or web analytics
    • Team management experience required
    • Detailed understanding of digital media fundamentals and language
    • Proficiency with databases, particularly in data entry, extraction, report creation, as well as data analysis skill set with an understanding of cause-effect relationships.
    • Agency experience required
    • Ability to multitask and identify prioritizations under tight deadlines in a fast-paced environment
    • Proactive self-starter, problem-solver, & hyper analyticalAbout our DTC team:
      • We are innovative, data driven eCommerce experts with a best-in-class technology, creative, design, marketing and Amazon services capabilities
      • Our clients are some of the fastest growing and most well regarding digital first retail brands in the US
      • We're one of the six pioneer Shopify Plus agency partners and currently work with a variety of technology partners across ecommerce and digital advertising Perks:
        • Cell Phone Reimbursement
        • Parking/Transportation Reimbursement
        • Company Sponsored STD
        • LTD
        • Health Insurance (BCBS - 80% premium covered by us, 70% for any dependents)
        • Dental
        • Vision
        • 401k with company match
        • Fully Flexible Work Environment
        • Unlimited PTO
        • Paid Parental LeaveThe Stable strives to create a culture and environment that is inviting, encouraging and supportive of people from all backgrounds so that diverse voices, thoughts and perspectives may be heard and amplified. All are encouraged to apply. Thank you!Powered by JazzHRnGxSSzYfc9

Keywords: The Stable, Minneapolis , Associate Director of Email Marketing, Advertising , Minneapolis, Minnesota

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