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Global Digital Marketing Specialist

Company: Smiths Medical
Location: Minneapolis
Posted on: April 10, 2021

Job Description:

North America, USA, Minnesota, Minneapolis Job Reference MEDNA01194 Job Type Full Time Job Function Marketing Job Description Smiths Medical is hiring a Global Digital Marketing Specialist--at our Plymouth, MN Corporate Headquarters.-- The--Global Digital Marketing Specialist is responsible for omnichannel digital campaign development and delivering the best idea for the brand.-- Smiths Medical has a positive impact on someone's life around the world every minute of every day. In fact, over 240 people every minute benefit from a Smiths Medical product. Join us and grow your career while being a part of our continued success! We offer a fun, fast-paced, inspiring and collaborative work environment with opportunities to learn and contribute at all career levels. Innovation is part of who we are, with industry-leading products across a broad spectrum of medical device categories and a strong new product development pipeline.-- Duties & Responsibilities

  • Digital campaign strategy, development and execution, Direct marketing activities tied tightly to business/revenue goals
  • Email marketing, Internal initiatives, Digital advertising, Content marketing and Mobile applications
  • Support the day-to-day execution of marketing communications initiatives including, but not limited to
  • Direct marketing activities tied tightly to business/revenue goals
  • Drive the social media strategy and execution to include:
  • Building the company brand recognition via social channels
  • Increased positive experiences with our social brand
  • Partner with core team to drive the global social media
  • Champion the awareness and use of digital platforms to reach target audiences for new product launch success
  • Lead digital marketing direction, imagine new omnichannel experiences and oversee global creative campaigns
  • Create and execute global digital marketing campaigns and ensure all omnichannel experiences support SM corporate image, brand strategy, messages and creative
  • Collaborate with business partners to garner insights from analytics and inform campaign strategy
  • Lead/Drive continuous improvement of online user experience of websites and Microsites Diversity & Inclusion We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity. Requirements
    • University Degree (BA degree) preferred
    • Preferably educated to bachelor level in Marketing and /or Creative Design
    • 3-5 years of experience, or 2-3 years with an advanced degree, in omnichannel marketing experience, customer insights, campaign development, web design and other related fields.
    • Preferably professional qualifications, ideally CIM/IDM
    • Direct experience developing digital marketing plans and measuring/understanding impact
    • Knowledge of communications theory and practice
    • Understanding of digital marketing impact on audience behaviors, audience segmentation
    • Familiar with the value digital marketing technologies and assets provide in reaching strategic business objectives
    • Familiar with software product management and user experience
    • Experienced in managing multiple omnichannel marketing campaigns Salary & Benefits In addition to a competitive compensation package, Smiths Medical offers a comprehensive benefit package including Medical, Dental, Vision, 401K and much more! About Smiths At Smiths we apply leading-edge technology to design, manufacture and deliver market-leading innovative solutions that meet our customers' evolving needs, and touch the lives of millions of people every day. We are a FTSE100, global business of around 23,000 colleagues, based in 55 countries. Our solutions have a real impact on lives across the planet, enabling industry, improving healthcare, enhancing security, advancing connectivity and supporting new homes. Our products and services are often critical to our customers' operations, while our proprietary technology and high service levels help create competitive advantage. We welcome colleagues with a curious mind, who are happy with responsibility, enjoy a challenge and are attracted by the idea of working at a business with an almost 170 year history of innovation, and five global divisions, all experts in their field.-- About Smiths Medical Smiths Medical is always looking for people with a passion to positively impact the health and wellbeing of people around the world. If you have a curious mind, relish a challenge and want to make a difference then bring your talents here and your opportunities are endless. We're proud that we've been helping propel the human world forwards during our 160-year history of innovation. By looking at things differently. By adapting and never standing still. And by always thinking big we have introduced some of the most trusted brand names in healthcare. Today we're an aligned global business 8,000 colleagues, that touches the lives of 7 people every second across the globe. So whether you're an experienced professional or just starting out on your career, our global scale and focus on growth means great career opportunities for the right colleagues. There's never been a better time to join Smiths. And help us create the future. Smiths Medical is part of the global technology business Smiths Group plc. Product(s) described may not be licensed or available for sale in all countries. BCI, CADD, Deltec, Graseby, Jelco, Level 1, Medex, Medfusion, Pneupac, Portex, Surgivet, Wallace, Smiths Medical and all corresponding design marks are trademarks of Smiths Medical. The symbol -- indicates the trademark is registered in the U.S. Patent and Trademark Office and certain other countries. All other names and marks mentioned are the trade names, trademarks or service marks of their respective owners. Please see the Instructions for Use for a complete listing of the indications, contraindications, warnings and precautions.

Keywords: Smiths Medical, Minneapolis , Global Digital Marketing Specialist, Advertising , Minneapolis, Minnesota

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