Social Media & Digital Marketing Manager
Company: University of Minnesota
Posted on: April 10, 2021
Social Media & Digital Marketing Manager The UMN has suspended
hiring for most positions. However, we will continue hiring for
positions critical to the University's mission and operations at
this time. Applications are being accepted for this position and
you are encouraged to apply. In-person interviews are suspended
indefinitely and will be replaced by interviews in a virtual
format. Thank you for your continued interest in working at the
University of Minnesota. Qualifications Required Qualifications:
Bachelor's Degree in Business, Project Management, Communications,
Marketing, or related field plus 6 or more years professional
experience. Candidate must demonstrate effective project management
skills and strong written and oral communication skills, and a
strong customer service orientation. Candidate should have
expertise in social media campaigns and promotions and/or the
proven ability to serve as team lead for analytics and social media
research. Experience working with social media campaigns including
Facebook, Twitter, Snapchat, Instagram, and YouTube. Strong
experience in Google Adwords and other digital advertising.
Candidate should be a self-starter, exhibit creativity and have the
ability to handle multiple tasks under tight deadlines, prioritize
workload, and function as a team. Preferred Qualifications:
Experience in video production. Experience developing social
campaigns for concerts music, and art events. Knowledge or
experience working with students in a student union or university
environment. Proficient in MS Word, Excel, Power Point. MBA, MA in
Leadership, MA in Strategic Communications or Masters level
coursework a plus. Higher Education experience is a plus. About the
Job Salary range: $59,000 - $65,000, DOQ POSITION OVERVIEW: This
position is responsible for providing social media and digital
marketing consultation and implementation. This position will lead
the social media management and strategy for several areas within
Student Unions & Activities (SUA) and Student Affairs along with
the marketing manager brand owners. The bulk of this position will
be managing SUA accounts however, OSA management will be needed on
a smaller scale. The position reports to the Marketing Director and
is part of the marketing team which serves the department. DUTIES
- Develop, implement and project manage social and digital
strategies including but not limited to, social media strategies,
content calendar management, and consultation/approval of the
marketing manager/brand owner for each area.
- Create regular social media and digital metric reports. Serve
as the social marketing team lead in conducting data analysis,
trend/business research and analysis, collecting and analyzing
demographic information, and assessing performance of marketing
initiatives at events, concerts and retail locations via social
media analytics. Provide consultation when needed.
- Create an in-depth yearly social media and digital strategy
alongside the Marketing Director.
- Placement and management of social media and digital
- Social listening across the University system as it relates to
Student Unions & Activities and SUA.
- Manage annual social and digital advertising budget and all
invoices. Provide timely updates to Marketing Director.
- Supervise one student social media assistant.
- Assist and develop marketing team on social initiatives,
overseeing overall development and prioritization of social;
identifying and articulating social best practices in creative,
content and paid media, strategies, and issue development.
- Responsible for maintaining and assessing social media data
insights from innovative technologies such as Sprout Social and
usage of the Facebook business manager platform.
- Understand how to use Facebook Pixel.
- Apply advanced analytical methods to evaluate effectiveness of
social media marketing initiatives including: daily posts,
campaigns, user experiences, and content management.
- Assist in oversight of all social media accounts to include
Instagram, Facebook, Twitter, You Tube and Snapchat.
- Manage social promotions, messaging, updates and brand
reputation. Understand University, OSA and SUA policies as it
relates to social media.
- Manage digital advertising strategy, analytics, and
performance. Review and lead implementation of all digital ad
content within the content calendar, scheduling platforms (Sprout
Social) and live social posts.
- Manage content calendar.
- Manage Sprout Social account.
- Manage Google AdWords account.
- Analyze all social media accounts under the OSA umbrella and
provide recommendations on how to streamline to Marketing Director
and Assistant to the Vice President for Student Affairs.
- Responsible for overall visual brand management and aesthetic
of social channels to ensure brand reputation and increase reach
across campus to intended audience.
- Responsible for increased engagement and growth of social media
- Perform other related duties as assigned. About the Department
Student Unions & Activities (SUA) is a department within the Office
of the Vice Provost for Student Affairs at the University of
Minnesota. SUA provides a variety of programs and services to the
University community that enhance the social, educational, and
cultural environment of the University of Minnesota. This includes
retail services, facility rental, space for individual and group
activities, entertainment and educational programs, oversight of
student activities, and involvement with diverse student groups.
SUA operates three facilities: Coffman Memorial Union on the East
Bank campus, the St. Paul Student Center, and retail services on
the West Bank campus. The department has an annual budget of $16.8
million. SUA is funded by student fees and revenue generated by the
department. The department has a total of 65 fulltime staff,
representing all employee groups except faculty, and 250 student
employees. SUA provides opportunities for students to enrich and
complement their academic experience by integrating student
learning outcomes with student employment. The Student Activities
area advises a campus-wide program board, registers and advises
student groups, acts as a liaison to student cultural groups, and
provides leadership programs. How To Apply Applications must be
submitted online. To be considered for this position, please click
the Apply button and follow the instructions. You will be given the
opportunity to complete an online application for the position and
attach a cover letter and resume. Additional documents may be
attached after application by accessing your "My Job Applications"
page and uploading documents in the "My Cover Letters and
Attachments" section. To request an accommodation during the
application process, please e-mail firstname.lastname@example.org or call (612)
624-UOHR (8647). Diversity The University recognizes and values the
importance of diversity and inclusion in enriching the employment
experience of its employees and in supporting the academic mission.
The University is committed to attracting and retaining employees
with varying identities and backgrounds. The University of
Minnesota provides equal access to and opportunity in its programs,
facilities, and employment without regard to race, color, creed,
religion, national origin, gender, age, marital status, disability,
public assistance status, veteran status, sexual orientation,
gender identity, or gender expression. To learn more about
diversity at the U: http://diversity.umn.edu. Any offer of
employment is contingent upon the successful completion of a
background check. Our presumption is that prospective employees are
eligible to work here. Criminal convictions do not automatically
disqualify finalists from employment. About the U of M
The University of Minnesota, Twin Cities (UMTC) The University of
Minnesota, Twin Cities (UMTC), is among the largest public research
universities in the country, offering undergraduate, graduate, and
professional students a multitude of opportunities for study and
research. Located at the heart of one of the nation's most vibrant,
diverse metropolitan communities, students on the campuses in
Minneapolis and St. Paul benefit from extensive partnerships with
world-renowned health centers, international corporations,
government agencies, and arts, nonprofit, and public service
Keywords: University of Minnesota, Minneapolis , Social Media & Digital Marketing Manager, Advertising , Minneapolis, Minnesota
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