Digital Marketing Specialist

Company: Mall of America
Location: Minneapolis
Posted on: April 11, 2021

Job Description:

Mall of America - PURPOSE: As the Digital Marketing Specialist, you will work closely with internal and external partners to coordinate and update our marketing, advertising, and promotional activities/content throughout our digital channels. ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Coordinate and fulfill daily change requests across digital platforms: digital signage, directories, and Google.
• Work cross functionally to maintain content calendars for mall-wide digital signage and email marketing.
• Partner with internal stakeholders to ensure digital signage requests are submitted, published, and removed according to the content calendar.
• Build, test, and deploy emails in alignment with content calendar.
• Coordinate digital campaign initiatives with Marketing and IT.
• Update weekly/monthly reports to identify successes and areas for improvement and optimization.
• Assist with small-scale digital projects, coordinate timelines, and communicate with vendors.
• Support ongoing digital initiatives as needed. PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:
• Bachelor's degree in Marketing, Communications or related qualifications
• 2+ years of experience with email, SEM, SEO or website marketing.
• Demonstrated ability to work in a team environment yet independently productive.
• Ability to research, plan, organize, lead, and implement new processes or digital marketing initiatives.
• Strong verbal, oral and written communication skills; marketing and technical.
• Knowledge of email best practices (Salesforce Marketing Cloud).
• Google Analytics certification or experience with marketing analytics.
• Experience working within a website CMS (Drupal).
• Proficient in Microsoft Excel and Power Point.
• Time management and attention to detail is essential. PHYSICAL JOB REQUIREMENTS:
• Sitting-Frequently
• Stand and move, Occasionally
• Perform repetitive motion (using keyboard)-Frequently
• Kneel and bend-Infrequently
• Reach at or above shoulder level-Infrequently
• Reach at or below shoulder level-Infrequently
• Lifting/carry up to 10 pounds-Infrequently
• Lift/Carry up to 30 lbs-Infrequently
• Stoop/Squat-Infrequently
• Handle larger items such as boxes or packages-Infrequently

Keywords: Mall of America, Minneapolis , Digital Marketing Specialist, Advertising , Minneapolis, Minnesota