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Digital Marketing Specialist

Company: Mall of America
Location: Minneapolis
Posted on: April 11, 2021

Job Description:

Mall of America - PURPOSE: As the Digital Marketing Specialist, you will work closely with internal and external partners to coordinate and update our marketing, advertising, and promotional activities/content throughout our digital channels. ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Coordinate and fulfill daily change requests across digital platforms: digital signage, directories, and Google.
  • Work cross functionally to maintain content calendars for mall-wide digital signage and email marketing.
  • Partner with internal stakeholders to ensure digital signage requests are submitted, published, and removed according to the content calendar.
  • Build, test, and deploy emails in alignment with content calendar.
  • Coordinate digital campaign initiatives with Marketing and IT.
  • Update weekly/monthly reports to identify successes and areas for improvement and optimization.
  • Assist with small-scale digital projects, coordinate timelines, and communicate with vendors.
  • Support ongoing digital initiatives as needed. PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:
  • Bachelor's degree in Marketing, Communications or related qualifications
  • 2+ years of experience with email, SEM, SEO or website marketing.
  • Demonstrated ability to work in a team environment yet independently productive.
  • Ability to research, plan, organize, lead, and implement new processes or digital marketing initiatives.
  • Strong verbal, oral and written communication skills; marketing and technical.
  • Knowledge of email best practices (Salesforce Marketing Cloud).
  • Google Analytics certification or experience with marketing analytics.
  • Experience working within a website CMS (Drupal).
  • Proficient in Microsoft Excel and Power Point.
  • Time management and attention to detail is essential. PHYSICAL JOB REQUIREMENTS:
  • Sitting-Frequently
  • Stand and move, Occasionally
  • Perform repetitive motion (using keyboard)-Frequently
  • Kneel and bend-Infrequently
  • Reach at or above shoulder level-Infrequently
  • Reach at or below shoulder level-Infrequently
  • Lifting/carry up to 10 pounds-Infrequently
  • Lift/Carry up to 30 lbs-Infrequently
  • Stoop/Squat-Infrequently
  • Handle larger items such as boxes or packages-Infrequently

Keywords: Mall of America, Minneapolis , Digital Marketing Specialist, Advertising , Minneapolis, Minnesota

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