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Trade Marketing Manager, Tonies USA

Company: tonies USA
Location: Minneapolis
Posted on: April 10, 2021

Job Description:

Job description Are you passionate about entertaining and educating America's children? If so, read on! We are looking for an experienced Trade Marketing Manager to strengthen tonies' relationship with retailers. This starts with creating dynamic, persuasive sell-in materials in partnership with brand marketing. Equally, this hire will maximize sell-through in lockstep with Sales and Ecommerce to develop top-notch Trade support. You will be a critical player in bringing the U.S. tonies--? vision to life. --- Establish an annual calendar for cyclical selling-in and trade marketing needs--- Manage agency in briefing and developing creative assets--- Deliver compelling sell-in materials to assist Sales--- Create a strategic framework for differentiating customer assortments and GTM plans--- Collaborate with eCommerce to implement digital trade marketing campaigns--- Support and collaborate with Sales team members to maximize trade impact--- Manage program development and activation budget in collaboration with Director of Marketing--- Utilize brand, category, and channel expertise to recommend and implement best-in-class merchandising plans in coordination with Sales and retail partners Requirements --- Passionate about early childhood entertainment and education--- Bachelor's in Business Management, Marketing, Communications or related field--- 3+ years of full-time trade marketing experience--- Experience with Target, Best Buy, Amazon, and other large retailers a plus--- Demonstrated success briefing and developing best-in-class sales and trade materials--- Solid understanding of channel priorities and differences--- Excellent leadership and organization skills--- Analytical and creative--- Strong communication and interpersonal skills--- Consumer electronics or toy experience a plus If this job is interesting to you, please email with a short description of "What is your favorite brand that scaled distribution quickly and what did they do?" (250 words)

Keywords: tonies USA, Minneapolis , Trade Marketing Manager, Tonies USA, Advertising , Minneapolis, Minnesota

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