MARKETING SPECIALIST - PATIENT ACQUISITION

Company: ENT Partners, LLC
Location: Minneapolis
Posted on: April 11, 2021

Job Description:

As the Marketing Specialist - Patient Acquisition, you will be responsible for lead management and appointment conversion for our portfolio of ENT & Sleep (Ear, Nose, Throat & Sleep) clinics across the country. The Marketing Specialist - Patient Acquisition will lead the day-to-day management of our Customer Relationship Management systems, corresponding with patients and converting leads to scheduled appointments across all service lines and practices. The Marketing Specialist - Patient Acquisition will also help to facilitate physician referrals from the network of providers in each of our markets, working with operation and marketing leads, and various stakeholders across the organization. This role will report to the VP of Marketing. PRIMARY RESPONSIBILITIES

• Daily operation and maintenance of CRM tools
• Website lead management and follow up
• Daily communication with patients via phone, email and text
• Basic counseling of patients on options and appointment times
• Obtain and enter accurate patient demographics, including insurance information
• Schedule and reschedule of clinic appointments accurately as needed
• Referral coordination and communication
• Recall projects for established patient reactivation
• Develop and maintain patient acquisition processes
• Assist in monitoring active marketing programs and developing ways to improve those campaigns
• Support the marketing team with content creation and publishing across social media channels
• Support and maintenance of online scheduling tools and templates REQUIRED QUALIFICATIONS-- High school education with one-two years related experience and/or training or equivalent combination of education and experience with a high focus on customer service, insurance plans, and medical background.-- 2+ years of Communications or Marketing experience, specifically within healthcare-- Proficient in MS Office including Excel, Word, Outlook and PowerPoint-- Experience with CRM tools preferred SUPERVISORY RESPONSIBILITYThis position has no supervisory responsibility. CERTIFICATES, LICENSES, REGISTRATIONSNone required.
  This is an hourly role that also has bonus/incentive potential.

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