Sr. Business Analyst - Competitive Insights/Marketing

Company: Andersen Corporation
Location: Bayport
Posted on: February 16, 2020

Job Description:

There is something meaningfully different about Andersen. A key to the company's enduring success is our sincere and thorough effort to do the right thing for customers, for employees, for the community and for the environment.--Andersen is a place of vibrant energy and innovation. These innovations are part of a well-defined roadmap to seize opportunities ahead.--PURPOSE: Direct and lead marketing analysis and research for assigned business units and/or marketing functions.--Develop strategic insights from analysis and research and present findings to senior management and executive team.--Advise and consult with Marketing and enterprise delivery partners on the use of analysis and research to influence decision making. --PRIMARY RESPONSIBILITIES:--Define and execute marketing analytical and research activities for a business unit or marketing management in partnership with team or functional leaders.--Define required outputs from research or analysis from delivery partner's point of view.Define and clearly articulate customer needs, the competitive landscape, enterprise performance and consumer and industry trends relative to key business issues through analysis of complex research results and business and industry information.Combine analysis and research with insights into the industry and company in order to make appropriate recommendations and influence decision making.Proactively recommend research and customer information necessary to support strategic and tactical issues facing the company.Direct efforts of vendors in designing complex research projects and choosing appropriate methodologies and analytical tools.--Evaluate vendor methodology and interpret research results.Analyze, interpret and articulate fact-based information to business leaders and cross functional teams as actionable insights and recommendations.Represent customer needs on project teams and company initiatives. Identify and quantify market opportunities.Manage annual research budget allocated to support information needs of assigned business unit and/or functional area.Self-directed project management proficiency.Wide degree of creative thinking is required.Performs a wide array of self-initiated tasks and projects to best analyze and communicate. marketing analysis and research.Manages both internal projects and external vendor projects and relationships.?CULTURE AND BENEFITS:--Our vision is to make the world a better place by living up to the promise that everyone benefits from their association with Andersen. We are committed to making a difference through challenging ourselves each day, recognizing and rewarding success, taking pride in our work and honoring a legacy built on doing the right thing. There is great respect for life outside work so that you can bring your best self to work. As an innovative and industry-leading organization, we think of benefits more broadly. From your health care to your work environment, to your development and quality of life, we think beyond basic benefits to provide a total rewards package, including, but not limited to: Medical/Dental/Vision/Life InsuranceHealth Savings Account contributionsPaid holidays plus PTO401(k) plan contributionsProfessional development and tuition reimbursement opportunitiesA culture that supports work-life balanceAn environment where collaboration is keyVolunteer opportunities - on company timeEnvironmentally conscious business decisions8,000+ employees and career opportunities nationwideQualificationsExtensive knowledge of product, services, customers and competitors.Broad understanding of corporate strategic goals and the ability to pro-actively deliver information that supports these goals.Applies a variety of complex statistical tools and modeling techniques such as conjoint analysis, regression analysis, multiple forecast algorithms, use of relational databases etc.Working knowledge of and practical application of industry best practices. Ability to analyze and communicate implications of competitive moves, industry developments, research results and pricing changes.Relies on solid experience and judgment to plan and accomplish goals.--May provide work direction, coaching and mentoring to analyst and associate analyst positions.Bachelor's degree; MBA preferredMinimum of 6 years' experience in marketing or related field.Excellent computer skills especially in spread sheet software

Keywords: Andersen Corporation, Minneapolis , Sr. Business Analyst - Competitive Insights/Marketing, Advertising , Bayport, Minnesota