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Associate Marketing Manager, Paid Search

Company: Strategic Education, Inc.
Location: Minneapolis
Posted on: December 5, 2019

Job Description:

will support a multi-channel media team with PPC/SEM execution, analysis and administrative duties. The position will report directly to the Manager of Paid Search and may collaborate with other teams across the marketing organization, such as Marketing Insights & Analytics, Marketing Operations, Digital Experiences, Brand & Product Portfolio Marketing, and CRM. Responsibilities * Assists in preparing forecasts, implementing, and monitoring multi- million dollar budgets * Coordinates and attends SEM vendor/partner statuses and in-person meetings * Provides input and expertise on strategy and roadmap for channel; implements, monitors, and reports on key initiatives * Prepares quarterly updates on key initiatives and performance for stakeholders * Recommends keyword relevancy updates for landing page optimization, monitors and reports on landing page performance * Monitors and reports on the potential impact of competitive and industry trends * Day-to-day operational responsibility for paid search bid-management tool * Completes campaign audits and optimizations to improve click-through and conversion rates, including keyword, ad copy, extension, bidding * Creates, maintains, and automates reporting and analytics regarding SEM efforts * Executes, monitors, and reports on tests to determine best creative copy, landing experience, and bidding strategies to maximize click-through and conversion * Implements and manages day-to-day campaign activity, including new campaign builds, restructures, bid adjustments, budget changes, and ad copywriting ensuring industry and brand compliance * Reports out regularly to Media Strategy partner on status, timing, and results of key initiatives and strategies * Works with the IT team to troubleshoot lead management issues Educational_Or_Experience_Requirements * Bachelor s degree required * 2-3 years experience primarily focused on PPC/SEM responsibilities (previous agency or dedicated client-side SEM role preferred) * Certification or experience with search bid management platforms, particularly Kenshoo, is highly preferred * Proficient user of Google Ads and Bing Ads UI & Editor tools preferred * Intermediate Excel user Specifications & Miscellaneous * Effective communicator * Strong attention to detail * Ability to work in a fast-paced, constantly evolving environment * Proficiency in data and analytics * Excellent critical-thinking and problem solving skills * Solid execution skills, along with time management and planning abilities * Ability to manage work across multiple partners, internal and external If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at ***********************.

Keywords: Strategic Education, Inc., Minneapolis , Associate Marketing Manager, Paid Search, Advertising , Minneapolis, Minnesota

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