Senior Brand Manager, Emerging Brands

Company: Jack Link's
Location: Minneapolis
Posted on: April 18, 2024

Job Description:

Company DescriptionWhen it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated.We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey
whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It s a journey we share with you. It s the journey forward of our people, of our communities, of our category with a reverence for quality and an irreverence for the status quo.--At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World s #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link s Protein Snacks portfolio of brands includes, Jack Link s, Lorissa s Kitchen, BiFi, Peperami, Wild River, Golden Island and Country Fresh Meats.Job DescriptionJoin the Emerging Brands team as Senior Brand Manager, you will have the opportunity to build and grow the newest brands added to the Jack Links Protein Snacks portfolio.
Be part of a team that is pushing the boundaries and reimagining the category.--Develop pitch decks for, and manage customer relationships within the natural grocery channel. Build customer stories catered for the natural channel and help build out the companies channel competency.Partner with director and agency partners to build the brand from the ground up, specifically establish brand positioning, brand voice, brand personality and packaging architecture.--Develop, test, and implement strategic business models with ability to assess and pivot quickly.Develop and execute brand marketing plans, with excellence through cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.Lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new products and expansion efforts to drive sales and profit.Understand channel and customer business dynamics and leverage insights to inform brand growth strategies, product and consumer marketing opportunities to drive growth, including non-traditional channels and ecommerceUncover actionable and powerful insights through analysis of brand performance,
consumer insights, category trends & competitive dynamics. Leverage these insights to shape brand strategy and growth opportunity recommendations.Work with cross-functional teams to measure and analyze sales impact, sales execution and the profitability/ROI including brand budgets.Create
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marketing plans/initiatives to drive organic growth through lean investment. Including building relationships with other emerging brands, creative marketing tactics, etc.Performs other duties and responsibilities as necessary.QualificationsRequired Education:Bachelor s degree in Marketing or equivalentRequired Experience:6+ years of experience in marketing/brand management. Ideally with some people management experience.Demonstrated experience as a CPG Founder/Entrepreneur with true cross-functional involvement in managing marketing, operations, finance, sales, etc.Experience leading the launch of a product from idea to market.Experience in rapidly developing & testing new, strategic business models.Experience partnering and collaborating with a board of advisors.Demonstrated experience working with customers (retailers
Whole Foods, Kroger, etc.).Experience networking and collaborating with CPG Founders, investors, and media.A track record of end-to-end execution, preferably culminating in the launch or commercialization of one or more successful products/businesses.A strong coach with demonstrated skills and experience in providing feedback and development opportunities that engages Team Members, creating a bench of future talent from within.--Analytic horsepower with a relentless orientation on results, and the capacity to respond quickly to changing marketplace dynamics.High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving.Ability to lead complex, strategic projects through to commercialization.--Proven track record of driving profitable growth including P&L and marketing spend responsibilities.--Experience managing and influencing cross-functional teams in conversations and in presentations.Resilient problem solver. Experience building consensus even if all team members may not be in agreement. Can find creative solutions and common ground in order to move key initiatives forward.Ability to work independently and cross-functionally to lead programs, analyze data and drive results in a dynamic and rapidly evolving environment.--Proficiency in Nielsen/IRI syndicated data.Familiarity with common consumer marketing research tools and techniques.Excellent verbal and written communication skills; must work effectively with all levels of leadership and Team Members.Tenacious, resourceful, determined; overcomes obstacles and operates with urgency.Must be willing to roll up your sleeves, learn new skills, and wear multiple hats as an intrapreneur.Driven to build & willing to pivot in a rapidly changing environment.Highly organized with strong on time management and meeting deadline skills.Strong analytical skills and data-driven thinking.--Highly creative with ability to think out of the box.Preferred ExperienceMBAExperience working within the natural grocery channelCPG industry experienceMarketing experience working in large corporate environmentsJACK LINK S CORE VALUES:Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.------Additional InformationPHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to be successfully perform the essential functions of this job.-- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job the employee is regularly required to stand, walk, use hands to finger, handle, or feel, lift and/or move up to 25 pounds, and talk or hear.-- The employee is occasionally required to sit, and reach with hands and arms.-- The employee must occasionally lift and/or move up to 50 pounds.-- Specific vision abilities required by this job include close vision.WORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a plant / office setting with varying degrees of temperatures and noise levels. Exposure to manufacturing equipment movement and wet / slippery floors. Travel may be required.EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:Jack Link s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.E-VERIFY:Jack Link s is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.-- For information about the E-Verify program, please visit:----http://www.uscis.gov/e-verify/employeesAll your information will be kept confidential according to EEO guidelines.

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